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well I dont want to sound like a broken record but I feel like saying it too, go Motorcraft. Its what these engines were tested and blueprinted on. Of course you have your right to put in what you wish but DO NOT use champion plugs in a ford.
I've been using the Wal-Mart Autolite double platinum's in my 99 5.4 Expedition (and a bunch of other vehicles also) for 8 years now and never had any problems. The first time I put in the cheaper Autolite single platinum's and they were worn out within 50k so I'd recommend you spend the extra few bucks for the longer lasting ones since it takes so much effort to change them that you don't want to have to do them every 3-4 years if you don't have to. Plus they usually have some type of rebate that can save you a few bucks as well.