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I think it is common for dealers to just try to hype up what they got in a sour economy.
Personally I am interested if the Eco-Boost lives up to the hype. I know the small turbo motor works better in the GTI vs the bigger NA motor of the Golf, but neither of these are trucks that tow.
Hell I would love to see some kid slam a F-150 RCSB, and turn up the boost all the way. With some gears and decent tires that could be a hot set-up.