Ranger or Bronco?: Question of the Week
When Ford drops the new Ranger and the new Bronco, which appeals to you more?
While the details are few, we do know that Ford Motor Company will reintroduce the Ranger and the Bronco to the US market over the course of the next few years. The two Ford trucks will be mid-sized, body-on-frame vehicles. We also know they will be built in Michigan, and engineered with heavy input from the folks who designed the Ford Ranger currently sold outside of the USA.
How They Might Differ
As for more specifics, it is all just speculation. It is expected that the Ranger will be a higher volume vehicle, destined to do battle with the likes of the Chevrolet Colorado and the Toyota Tacoma. The mid-sized pickup market has become much more popular since the previous Ranger left production. With the introduction of the new model the Motor Company hopes to get in on that action. It is expected that the new Ranger will have a high performance Raptor package, but more importantly, Ford will likely offer a spread of packages which appeal to every mid-sized shopper.
On the other hand, the new Ford Bronco could be more of a specialized vehicle, marketed to those folks who want a more rugged mid-sized SUV. The company already offers a popular mid-sized model with the Edge, but it seems likely that the new Bronco will be more off-road capable, possibly engineered to compete with the Jeep Wrangler.
While the upcoming Ranger and Bronco might be marketed to two different groups, it seems likely that the drivetrains will be shared. This will definitely include some gasoline-fed EcoBoost engines. But with the current Ranger sold outside of the US with powerful diesel engines, coupled with the success of GM’s mid-sized diesel pickups, we could see a diesel engine option in one or both of the new mid-sized Fords.
With all of that in mind, click here to head into the forum to tell us whether you are more excited for the arrival of the new Ford Ranger or the new Ford Bronco.