Ford & History Channel’s Truck Weekend in America Coming to TV
Kicking off Nov. 10, first-of-its-kind weekend TV event exclusively features Ford as sponsor of original series.
Beginning Saturday, November 10, the History channel and Ford F-Series are launching Truck Weekend in America, a six-hour prime-time programming event that puts the automaker at the center of original storytelling throughout the weekend. This first-of-its-kind collaboration highlights Ford’s truck legacy of toughness, heritage and performance.
Ford F-Series is America’s best-selling truck for 41 straight years and America’s best-selling vehicle for 36 straight years.
“More than a century ago Ford put America on wheels, and today our trucks are a vital part of the way people work, play and live,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “Truck Weekend in America is a tribute to the passion of our engineers as well as our customers, and to both the history and the future of the pickup truck.”
“Truck Weekend in America breaks with the traditional media mold with a programming event built on stories that are steeped in history, with an eye to the future,” said Paul Buccieri, president of A+E Networks Group. “From the latest truck technology to vintage vehicles to totally unique modifications and everything in between, this outstanding collaboration delivers a weekend full of nonstop content, the likes of which truck lovers have never seen before.”
The all-new prime-time shows premiere this Saturday and Sunday. Get the full schedule on the next page!
Truck Weekend in America continued…