Ford Debuts Cool New Campaigns for Expedition, EcoSport
New additions to Ford lineup use creative multi-platform campaigns to appeal to diverse array of consumers.
Fresh off a record number of SUV sales in North America in 2017, Ford aims to shatter the mark again this year with its launch of an entirely new Expedition and the first-ever EcoSport. The debut of the full-size 2018 Expedition and subcompact 2018 EcoSport for North America represents critical bookend entries in Ford’s SUV lineup as the company looks to build upon a six-year run that has seen SUV sales swell by 28 percent.
“SUVs are hot, and we’ve brought two new ones to the fold that cater to two completely different sets of people,” said Michael O’Brien, Ford SUV marketing manager. “Whether you’re downsizing but still want SUV capability, or looking for more space for your growing family, the Ford lineup has you covered.”
The entirely new Expedition meets the needs for many with its increased size. And it arrives at a time when the oldest millennials, the largest demographic of three-row SUV buyers, are looking for more space to accommodate their growing families.
‘SUVs are hot, and we’ve brought two new ones to the fold that cater to two completely different sets of people.’
Conversely, the EcoSport, which comes to North America for the first time is meeting the need to downsize among baby boomers. The fastest-growing segment in the industry is subcompact SUVs, in the past several years, sales in the United States have skyrocketed, from 9,000 vehicles in 2010 to 425,000 in 2017.