Magic Bus: New Transit Connect Wagon Revealed in Chicago
Jim Belushi helps usher in a new era for baby boomers & soccer moms with redesigned Transit Connect Wagon reveal at 2018 CAS.
Ford has reinvented the van for Baby Boomers whose idea of rocking doesn’t involve a chair.
This week, Ford unveiled the redesigned Transit Connect Wagon at the 2018 Chicago Auto Show. The last Transit Connect Wagon won over Boomers-born from 1946 to 1964 that grew up driving vans-with its unique combination of affordable, fun and easy-to-use people mover attributes and cargo hauling capabilities.
At 111 million strong and holding 63 percent of American financial assets, the 50+ demographic is the number one consumer demographic in the United States – far exceeding Gen X’s 61 million and Millennials’ 75 million. And one in three Boomers plans to purchase a car in the next three years, according to AARP.
Senior Surfers Get Their Van
Kevin Brown, age 63, of Nassau Bay, Texas, is the kind of “active Boomer” who loves the Transit Connect Wagon. Brown grew up driving vans in the 1970s and now, this Gulf Coast surfer and grandfather of nine drives a 2014 Ford Transit Connect Wagon for his work as an illustrator and custom T-shirt printer. “If I’m not shuttling family to the beach, I’m working,” he said. “My Transit Connect lets me pull double duty.”
With room for five to seven passengers and offering easy conversion to cargo duty, the 2019 Ford Transit Connect Wagon takes care of business with a versatility and maneuverability that make everyday adventures easy.
‘If I’m not shuttling family to the beach, I’m working. My Transit Connect lets me pull double duty.’
The wagon features all-new gas and diesel engines and a suite of driver-assist technologies, including standard Automatic Emergency Braking. The feature is included with Pre-Collision Assist with Pedestrian Detection – a segment-exclusive.
“Baby Boomers have always embraced life’s adventures and to them age is just another experience to master,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “From being easy to get in and out of, plus flexible seating and cargo space, Transit Connect Wagon makes it convenient for Boomers to keep enjoying family time or explore new hobbies and careers.”