When Chevy Attacks, Ford’s F-150 Doesn’t Even Flinch
Some say that jealousy is the biggest form of flattery, and when it comes to the ongoing aluminum debacle that Chevy insists on broadcasting through the airwaves, we can all agree they’re starting to sound desperate.
You may recall the recent Chevy Silverado TV commercial where Chevrolet decides to drop concrete blocks on the bed of the F-150, highlighting the F-150’s aluminum bed. According to the commercial, the aluminum bed gets torn and shred to pieces upon impact, while the Silverado’s high-strength steel doesn’t.
Well guess what? All those political-style negative ads have done absolutely nothing to hamper the F-150’s popularity, but most importantly—its sales. In fact, according to Automotive News Data Center, ever since the ad campaign went live, the Silverado did gain 9.7% market share, but sales actually dropped 3.7%, yet somehow Chevrolet is calling their ad campaign a “success.” LOL
While I wish this was enough to prove that going with aluminum instead of any other metal was an excellent move by Ford, there will always be the perpetual a**hole that will compare a Ford F-150 to a beer can. Seriously, let’s get over it.
So, in the end, what does this prove? It proves that even when Chevrolet tries and bash the F-150, they end up sucking even more. Good thing they’re used to it.
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Story via: [Automotive News]