2011 FORD SUPER DUTY WEBISODES HOSTED BY MIKE ROWE
DALLAS, Sept. 24, 2009 ““ A series of webisodes, hosted by Dirty Jobs’
Mike Rowe, will be posted today detailing the development and testing
of the new powertrain lineup of the all-new 2011 Ford Super Duty.
In the series, Rowe leads customers through laboratory and
real-world durability testing of the Ford-built 6.7-liter Power Stroke®
V-8 turbocharged diesel, 6.2-liter V-8 gas engine and 6R140 heavy-duty
TorqShift® six-speed automatic transmission. The webisodes are at www.fordvehicles.com/2011superduty.
According to recent Ford customer research, Mike Rowe is the
quintessential “truck guy.” Said one respondent: “I would say that he
drives a truck in real life and is not afraid to do stuff like pull out
a stump or go off-road.”
“Mike Rowe and Super Duty are a natural pair,” said Eric Peterson,
truck communications manager. “Our new lineup of engines and
transmission for the 2011 Super Duty was put through a series of
extreme tests both in the lab and at the job site. Mike Rowe will take
our customers through the details of those tests.”
In the coming months, the site also will feature webisodes
demonstrating the capability of the all-new 2011 Ford Super Duty on
commercial customers’ work sites.
“The new Web site will allow potential Super Duty buyers ““ our most
knowledgeable customers ““ the opportunity to get an in-depth,
behind-the-scenes look at what being Built Ford Tough really means,”
said Peterson. “Mike Rowe has partnered with us to help customers
navigate the site so they can learn more about how Super Duty helps
truck owners get their work done.”
