Ford Flaunts Its MPG Superiority: Throwback Thursday
Much like today, Ford trucks, SUVs and vans were the leaders in fuel economy back in the ’80s, and it knew it.
This week’s “Throwback Thursday” takes us back to the glamorous ’80s. In case you don’t recall, that’s when the entire Ford lineup had just been refreshed due to fuel prices steeply on the rise. According to the US Department of Energy, the average price of gasoline in the USA was $0.63 cents per gallon in 1978, but prices jumped to $0.86 cents per gallon in 1979 and skyrocketed to $1.19 in 1980. American consumers were rightfully worried about the fuel efficiency of their vehicles, and such concern extended to large trucks, vans and sport utility vehicles.
The refreshed 1980 F-Series truck lineup sported a new look and the best fuel economy in its class. At 19 mpg in the city and 29 mpg on the highway, the 1980 F-150 offered better fuel economy than any of its competitors. The Ford Bronco was also new for that year, and like the half-ton pickup truck, the SUV lead its segment.
As this video by Bionic Disco shows, Ford decided to tackle the problem of rising fuel prices head on. Heck, even the massive Econoline van was advertised with an average figure of 18 mpg. If you think about it, it’s pretty darn good for the behemoths of that era.
Although the Ford lineup has changed a great deal since 1980, the Motor Company still leads many of the fuel economy segments today. It’s just one more reason why Ford trucks have been the bestselling vehicles in America for 40 years straight!