No-Frills ’74 Bronco Nabs Nearly $50,000

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1974 Bronco

Simplicity Sells when it comes to this Gorgeous and Understated Seventies Ford Bronco

First generation Broncos are popular for good reason. They are simple, easy to work on, and there’s a plethora of expensive and inexpensive aftermarket parts available. You know, so you make them into whatever you want. Most choose to enhance the off-road capability of their classic SUVs, which is the right choice! That’s the case with this gorgeous but understated 1974 Bronco that we recently spotted online, where it sold for $48,500.

1974 Bronco

This 1974 Bronco is a good example of a simple-but-effective build. It eschews things like doors and a roof (only a bikini top) for the really important stuff. Such as a suspension lift, 35×12.5 BF Goodrich tires and a custom roll bar. Those are all things you’ll want and need when tackling trails and rocks.

1974 Bronco

Power comes from Ford’s venerable 302, an engine that also lives on thanks to a robust aftermarket. There are disc brakes up front to help slow things down when you’re descending hills, and custom aftermarket seats to keep you comfortable and secure over rough terrain.

1974 Bronco

The desert tan paint is fitting of a truck that would be right at home on sand dunes, and the all-black trim lends a real business-only appearance. It’s everything you need, and nothing you don’t, all rolled into a nice ’74 that isn’t even broken in. Oh yeah, I forgot to mention. It’s only been 500 miles since its last engine rebuild.

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Brett Foote is a longtime contributor to Internet Brands’ Auto sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other sites.

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