Hey guys, just wanted some of your guys' feedback on what may become our new logo with our new site(coming soon) at least for the WVO side of the house. Performance side will get a similar, but different look. I will also post this down in the Alternative fuel section, but there is a lot more viewership(opinions?) up here. Thanks, and feel free to offer any constructive criticism.

 

Looks good

 

sweet looking logo

 

I like. It's an real eye getter !

 

I was in the printing business for 16 years and I can tell someone put lots of time into creating your logo. Looks good.

 

Great looking logo. Even looks like a Ford font on the top.

 

I like it, the font is the same as the Ford logo on our trucks. Notice that? Nice job

 

Very nice work, Very eye catching.

 

I think that the corn will get completely lost as you scale it down. The bones and nozzle will remain, and that might be enough, but this looks like Godzilla eating the Twin Towers.

The green text isn't distinctive enough.

Granted, these shortcomings appear only as it gets smaller, but you're eventually going to use it somewhere at this size.

Hey, you wanted HONEST opinions, didn't you? ;-))

Pop

 

Good point pop. It really is hard to see when scaled down. Good for a web site though.

 

Lots of great concepts in place, Jason, and the graphics are really eye-catching. I believe, though, that my first impression makes me a little confused because the graphcis seems to be promoting the dino while your text is meant tto promote your Alternatives, which is the thrust of what you're about. Not sure how to get all of the existing concepts back into the balance that I think you're after, but here are a few quick thoughts (I hate to point out a problem without also suggesting some solutions).

1) Dino should not look aggressive, but should be dead on his side with his mouth closed. - after all, dino is what you're wanting to get away from - perhaps put dino in a cage... small cage... and make him small also... smaller than the corn... perhaps have the dino crushed under a stack of corn? I know all that may be hard to do in a small graphic, so perhaps only use one very large ear of corn crushing the dino... and use a fleshed out dino that is being crushed instead of the skeleton. Then again, maybe the dino should simply look afraid of a giant ear of corn.... falling over in fear or running away in fear... but the expression of fear would be hard to maintain as the logo gets shrunken down.

2) I'm with Pop on the green "Alternative" text. Need something bolder that regains the balance I talked about above. Perhaps a different font, too, but then again maybe not. The outlining of the Alternaitves font gives you some options for gaining boldness, and maybe the outline only needs to be thicker and bolder by itself. The size of the font, though, should be visually equivalent to the Dino Fuels portion of the logo, and maybe even a bit larger.

3) Large versus small logos. Maybe you need two different logosText only with an ear of corn in the oval for the small one and full graphcis for larger version... or maybe if the "crushed dino" doesn't show up well in the small one it might not be a problem.

Hope this helps.

 

That's the first thing I noticed -- it looks like Ford oval and Ford font. Might turn off the other big two fanatics (if you intend to sell to them anyway). I like it, but I've been bleeding Ford blue for 25 years.

Other than the scale thing (which isn't an issue if you don't intend on scaling it down to the size of a quarter), I like it!!

 

Pop- Thanks for the honest feedback. The ford Font and oval are not by coincidence. I wanted something that had some subtle Ford ties to it, without being overly obvious. I think that most people won't notice, unless they bleed blue to begin with. I really liked it as well when I first saw it, but was concerned about it being too busy, just wasn't sure why. The scale down, as pointed out is why. As mentioned, if put on a business card, all that excellent full size detail will simply become clutter. I wonder if maybe a Silhoutte version would help with that?

Peter- You might have something there about Dino. He is however obviously dead, but might be an overpowering image. My concern about him being crushed with corn is that it would come off as, well, Corny .

Anyone notice the Recycling arrows being the oval?

 

One thing is also that the rapeseeds are much more effective to get bio than corn and it won't affect to the milk price so heavily. Just a thought...