These two Ford trucks are among the worst deals on the market right now.
Stay Away
These days, car shopping isn't just about finding the vehicle that fits one's needs in terms of cargo and people-carrying capacity, or even budget, but rather, we also have to look out for things like reliability and ownership costs as well, which can vary greatly. Then there's the fact that in recent years, many new vehicles have been subjected to massive dealer markups as well. In that regard, Consumer Reports recently called out two Ford trucks that are among the worst deals on the market today, making it best to avoid them - at least if prospective shoppers can't find one at MSRP.
Photos: Ford
Maverick
Perhaps unsurprisingly, this list contains the Ford Maverick, which has been one of the most commonly marked-up vehicles on the market since its launch for the 2022 model year thanks to high demand and short supply. Even today - with a refresh coming for the 2025 model year - the Maverick is still selling for more than MSRP, on average.
Photos: Ford
Big Markup
According to this new research from Consumer Reports, the most commonly marked-up Maverick is the XL FWD trim, which has an average MSRP of $23,815. However, that very pickup is also selling for $1,852 or eight percent more than MSRP on average at $25,667 - third among all the vehicles on this list.
Photos: Ford
F-150 PowerBoost
Then there's the newly refreshed 2024 Ford F-150 PowerBoost, which made the cut on this list as well in SuperCrew XL guise with four-wheel-drive and a short bed. That configuration ranked first among all new vehicles on the market in terms of average markup, in fact.
Photos: Ford
Big Premium
The PowerBoost managed that feat by selling for $53,707 on average, which is 13 percent or $6,312 more than the average MSRP of $47,395. That's a somewhat surprising result, but there are a couple of good reasons why this particular pickup is selling for such a premium.
Photos: Ford
Supply and Demand
While we know that the Maverick has been a desirable entity for some time now, Ford set a new record for hybrid vehicle sales in April, which helps explain why the electrified version of that model - along with the F-150 PowerBoost - is selling for big premiums. Americans are clearly hungry for hybrids, which is why Ford is ramping up production of those models, but for now, that also means it'll be harder to find a deal on one.
Photos: Ford
>>Join the conversation about these Ford truck models right here in the forum.
For help with your maintenance and repair projects, please visit our how-to section of Ford-trucks.com.
