Ford CEO Says $30,000 Electric Truck Hits Prototype Stage: 'Like The Apollo Mission'
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Ford CEO Says $30,000 Electric Truck Hits Prototype Stage: 'Like The Apollo Mission'
https://insideevs.com/news/784554/fo...cbo=v2-BpZujNr
..............Announced last year, the Universal EV (UEV) Platform is slated to debut in 2027 with a Kentucky-built electric pickup truck that Ford has said will start around $30,000. Potentially seven more variants, or "top hats," will reportedly arrive on that platform, including a midsize crossover. Farley on Thursday offered an update on the program and said "commercialization" is going well.
..............Announced last year, the Universal EV (UEV) Platform is slated to debut in 2027 with a Kentucky-built electric pickup truck that Ford has said will start around $30,000. Potentially seven more variants, or "top hats," will reportedly arrive on that platform, including a midsize crossover. Farley on Thursday offered an update on the program and said "commercialization" is going well.
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From: Maine, Virginia
I hope this works out for Ford. Ford is slowly pushing away the younger lower earning rural customers that are starting families and need a vehicle that can carry 4 or more people. The Edge is gone, the Escape has ended production and the Explorer is too expensive. In my mind, I wouldn't recommend a Ford 1.5L to my worst enemy so the Bronco Sport is out. Rural charging is still hit and miss. As a Ford enthusiast, I do want this to work.
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I hope this works out for Ford. Ford is slowly pushing away the younger lower earning rural customers that are starting families and need a vehicle that can carry 4 or more people. The Edge is gone, the Escape has ended production and the Explorer is too expensive. In my mind, I wouldn't recommend a Ford 1.5L to my worst enemy so the Bronco Sport is out. Rural charging is still hit and miss. As a Ford enthusiast, I do want this to work.
-4 doors
-a usable bed
-good enough fuel efficiency
-low starting price
-fast refueling
-runs on regular
So the proposed 30k electric trucks will cannibalize the lower end Mavericks. I do hope Ford can come up with a viable low cost EV truck though, but I would be keen on a regular cab 6 foot bed version. First company that makes a 2 door small EV truck and I'm out the door to the bank to get cashier's checks.
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From: Greenfield, MA
Once again...a domestic manufacturer refuses to compete with Japanese manufacturers...or admit they can't. Toyota...Honda...Subaru..etc dominate the market. 
Come on America...you're better than that...you have to be!!!
Come on America...you're better than that...you have to be!!!
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I believe Subaru is ditching the Legacy sedan and speaking of Subaru, they are not inexpensive in any trim. But, in their defense, all trims share AWD and great safety features that are severely upcharged by all other car builders. Subaru just spreads it out to everyone.
The rest of the Japanese market and the Korean markets are doing a great job of building a variety off vehicles for most needs and incomes.
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Granted it could very well be argued that the sedan ship has sailed and the market has spoken with just the Corollas, Civics, Golfs. Sentras, Mazda3, the Koreans, the VAG sedans, etc left in the small sedan segment, but as of this year Toyota, Honda, Nissan, Mazda Hyundai/Kia, all have a ~26k compact crossover for the entry level buyer. The bronco sport starts at 32k.
The 30k EV truck ostensibly replaced the Escape which by all account is now a well like product, at the LAP, is a gamble, to put it lightly. Even GM imports their Daewoo derived Trax that seems just okay but certainly better than nothing in the sub-30k CUV space.
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Are you referring to the lack of American sedans or the lack of reliable small US badged SUV's?
I believe Subaru is ditching the Legacy sedan and speaking of Subaru, they are not inexpensive in any trim. But, in their defense, all trims share AWD and great safety features that are severely upcharged by all other car builders. Subaru just spreads it out to everyone.
The rest of the Japanese market and the Korean markets are doing a great job of building a variety off vehicles for most needs and incomes.
I believe Subaru is ditching the Legacy sedan and speaking of Subaru, they are not inexpensive in any trim. But, in their defense, all trims share AWD and great safety features that are severely upcharged by all other car builders. Subaru just spreads it out to everyone.
The rest of the Japanese market and the Korean markets are doing a great job of building a variety off vehicles for most needs and incomes.
The Legacy sales have taken a dump in the past few years...no great loss for them as their bread and butter has been the Outback...Crosstrek...and...Forrester. Also...Subaru now tops the CR Best Manufacturer list and has been near the top for years. Domestic manufacturers will claim that's BS...but...the car buying public listens.
How long will Ford...GM...and Stelantis last???
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I hope this works out for Ford. Ford is slowly pushing away the younger lower earning rural customers that are starting families and need a vehicle that can carry 4 or more people. The Edge is gone, the Escape has ended production and the Explorer is too expensive. In my mind, I wouldn't recommend a Ford 1.5L to my worst enemy so the Bronco Sport is out. Rural charging is still hit and miss. As a Ford enthusiast, I do want this to work.
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Last edited by twobelugas; Jan 19, 2026 at 03:39 PM.
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