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I see it more competing with the F650 range due to the height, styling and overall layout... However its good that they are building it as Ford needs someone to keep them on their toes... the other competitors are the Class 4-5-6 cabover market such as Isuzu N and F series... Being that GM quit the medium duty business they probably saw a hole to fill there too. Looks like they will make nice tow trucks with the low pro wheel and frame design too...
you won't see many non-business owners as insuring a truck over 1 ton on a non-commercial policy is almost impossible. I have found one solution on the insurance. I insure it as a medium duty RV toter truck with Recreational Truck plates.
I doubt you will see many built as tow trucks. Too tall of a cab for garage work, (the main reason many tow companies would not build a C5500 as a wheel lift truck) The fuel guzzling 6.4 diesel., and the fact that it's just plain ugly. They will sell some, but I don't see this as competition for a F550.
In the end, it won't matter. Ford dealerships outnumber International / Navistar dealers 10 to 1, not to mention the name brand recognition. Sterling also offers a product like this called the Bullet, and while they are kind of a *******ization of parts, they don't sell nearly as well as the big 3 trucks.
Besides, that release mentioned they were upsizing the EGR on a 6.4L? Yeah, because the EGR system worked out SO well for the 6.0Ls right?
"Its commercial-duty design will change the game in the work truck market by offering one of the most capable, most versatile and most drivable trucks in its class."
What a claim, already, even before consumers really try it out...