2011 F100
Logistics Pro
Joined: Jun 2008
Posts: 4,990
Likes: 6
From: Florida
I don't think the Courier name would make people think of quality, unlike the F100 name. The F100, since it would be based on an F150 platform, seems to be a logical name since its essential going to be a light half ton verses a standard half ton (after all, the F150 was introduced as a "heavy half ton"). Also, consider that the F-series is Ford's best selling line, and its natural from a marketing point of view to give it a name which leverages the F-series name. Some people may not know what an F100 is, but they do know what F-series is, whereas many would think of a small, rust prone undersized truck (even for a small truck) when they think of the Courier, if they even know what a Courier is/was.
Ford did very well borrowing the "Ranger" name from the F-series and applying it to the smaller trucks. It was a recognizable brand name and they leveraged that to their advantage even though the Ranger had nothing in common with the F-series. This truck would share a lot more with the F150 than the Ranger did with the F100/F150 when it came out.
Ford did very well borrowing the "Ranger" name from the F-series and applying it to the smaller trucks. It was a recognizable brand name and they leveraged that to their advantage even though the Ranger had nothing in common with the F-series. This truck would share a lot more with the F150 than the Ranger did with the F100/F150 when it came out.
Postmaster
Joined: Jun 2006
Posts: 2,834
Likes: 3
From: Kzoo
Sorry I'm hijacking this thread for a quick second but I never thought I would see another "fordtruckman" and I was reading through this thread and was blown away when I read your screen name. HAHA, man we are awesome! lol 
Anyway continue...
Anyway continue...
Elder User
Joined: Oct 2008
Posts: 508
Likes: 0
From: Saleen Dealer in Tampa FL
Fail, Why do they need a El Camino type truck? They has the Ranger, F-150, F-250, F-350, Expedition, Explorer, Ecoline, (Past) Excursion, Sport Trac...Isnt that enough?
Sexiest Truck Ford has ever made....I think..
? Fail 
Sexiest Truck Ford has ever made....I think..
? Fail
Post Fiend
Joined: Dec 2007
Posts: 19,460
Likes: 0
From: carter lake ia.
hi all,
ford is coming out with a f-100 again? it doesn't suprise me! how ever they did make the 7 lugnut wonder in 97! and they labeled it as a 250! what will they think of next? the pinto?
ford ranger
ford is coming out with a f-100 again? it doesn't suprise me! how ever they did make the 7 lugnut wonder in 97! and they labeled it as a 250! what will they think of next? the pinto?
ford ranger
Post Fiend
Joined: Jan 1997
Posts: 23,165
Likes: 18
From: Enjoying the real world.
The recall: I bet if you ask anyone in the public about it less than 1% even know about it and of those that do its not what comes to mind when they think of the F-series.
I believe F100 is one of the smartest name moves Ford can possibly make.
- When the public thinks of "Ranger" they think of a stale design
- When they think of Courier they either have no idea what it is (ie, like taking a gamble with a new brand name) or they think of what many people thought of: a rust prone, under powered, extremely small truck.
- Hard core Ford fans will know exactly what F100 means, and that's a plus. But they are in the minority and that's not why F100 is a great choice.
- Non Ford fans, well, I don't know how wide ya'lls circle of friends are and how diverse they are but many people out there don't know what "F250", "F150", etc. are, but they do know what "F-series" is. So, F100 is perfect for targeting the general public. They could name it F50 and it would probably still be effective but it wouldn't draw in the folks who know F100.
Just my opinions, based on keeping my finger on the Ford truck pulse for 12 years.
I believe F100 is one of the smartest name moves Ford can possibly make.
- When the public thinks of "Ranger" they think of a stale design
- When they think of Courier they either have no idea what it is (ie, like taking a gamble with a new brand name) or they think of what many people thought of: a rust prone, under powered, extremely small truck.
- Hard core Ford fans will know exactly what F100 means, and that's a plus. But they are in the minority and that's not why F100 is a great choice.
- Non Ford fans, well, I don't know how wide ya'lls circle of friends are and how diverse they are but many people out there don't know what "F250", "F150", etc. are, but they do know what "F-series" is. So, F100 is perfect for targeting the general public. They could name it F50 and it would probably still be effective but it wouldn't draw in the folks who know F100.
Just my opinions, based on keeping my finger on the Ford truck pulse for 12 years.
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Logistics Pro
Joined: Jun 2008
Posts: 4,990
Likes: 6
From: Florida
Logistics Pro
Joined: Jun 2008
Posts: 4,990
Likes: 6
From: Florida
The recall: I bet if you ask anyone in the public about it less than 1% even know about it and of those that do its not what comes to mind when they think of the F-series.
I believe F100 is one of the smartest name moves Ford can possibly make.
- When the public thinks of "Ranger" they think of a stale design
- When they think of Courier they either have no idea what it is (ie, like taking a gamble with a new brand name) or they think of what many people thought of: a rust prone, under powered, extremely small truck.
- Hard core Ford fans will know exactly what F100 means, and that's a plus. But they are in the minority and that's not why F100 is a great choice.
- Non Ford fans, well, I don't know how wide ya'lls circle of friends are and how diverse they are but many people out there don't know what "F250", "F150", etc. are, but they do know what "F-series" is. So, F100 is perfect for targeting the general public. They could name it F50 and it would probably still be effective but it wouldn't draw in the folks who know F100.
Just my opinions, based on keeping my finger on the Ford truck pulse for 12 years.
I believe F100 is one of the smartest name moves Ford can possibly make.
- When the public thinks of "Ranger" they think of a stale design
- When they think of Courier they either have no idea what it is (ie, like taking a gamble with a new brand name) or they think of what many people thought of: a rust prone, under powered, extremely small truck.
- Hard core Ford fans will know exactly what F100 means, and that's a plus. But they are in the minority and that's not why F100 is a great choice.
- Non Ford fans, well, I don't know how wide ya'lls circle of friends are and how diverse they are but many people out there don't know what "F250", "F150", etc. are, but they do know what "F-series" is. So, F100 is perfect for targeting the general public. They could name it F50 and it would probably still be effective but it wouldn't draw in the folks who know F100.
Just my opinions, based on keeping my finger on the Ford truck pulse for 12 years.
Is this new F100 gonna be powered by a 4-banger?That'll be the death of the name.
Logistics Pro
Joined: Jun 2008
Posts: 4,990
Likes: 6
From: Florida
That's okay,Cause now I've found somethin new to laugh at when I pull up next to a new F100 in my 80.The sad thing is,the little 4 banger would probably kick my truck's **** off the line.
Logistics Pro
Joined: Jun 2008
Posts: 4,990
Likes: 6
From: Florida
Yea the other day I saw a picture of an 88 F150 SWB single cab nose to nose with a 2003 F250 Crewcab Longbed,and I was like holy crap.The F250 made the 150 look like a friggin ranger.lol.I liked the days when the F150-all the way up to F700 had the same cab....