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What would you give to be able to walk in there now and pick a Standard or Deluxe cab, in the color you wanted, get a brand new truck?!
Nice, huh!!
The picture is out of the Sept/Oct '51 issue of Ford Truck Times. There are quite a few pics of '51 trucks in there, I'll try to scan as I have time. Here's another...
What's really interesting is the price of replacement parts. I have '53 parts pricing book. A new front fender for a '48-52 truck sold for around $30 new. Man, just think if some one had the fore thought of stock piling sheet metal. What you give for a rustfree NOS fender? I bet you could sell them for $500+ without a problem. Of couse you'd have had to have the intitial investment capital and a nice dry place to store them for 50 years and then you had to know you were going to live another 50 years. But if someone would stumble on them now I sure there would still be a lot of money to made. There was a guy on uPay who has been selling off NOS fenders for Ford trucks and cars of the early '40s to early '50. He seemed to be selling them for at least two months straight. He must have found one of these stockpiles somewhere.
I have the '54 or so "Exchange Price List" from the factory....Reconditioned truck engine exchange, for 8Rt, was $131.26 ($40 extra charge if owner's old block cracked). The 8EQ 145 HP was $250...fuel pump, $7.00, carb was $14.70, brake shoes - under $3.00...
Times have changed! But, I have some figuring on the back of one of my Ford Truck times - looks like the truck was $987.50, and with all the extra's, came to $1151.00. This is just a guess that this is what the figuring is, so it may be anything, but does that sound right, for the time?
Jon - the article reads "The bright plaid F-3 express is one way the O'Meara Motor Company of Denver lets its customer know about the thriftiness of the '51 Ford trucks. The Scottish theme is carried out even to the kilts and tartan worn by Johnny Harper, O'Meara's truck salesman. Two artists spent three days in designing and completing the distinctive paint job, which was done without stencils. The dealership reports that such novel promotions pay off handsomely."
Thats cool O'meara still exists to this day, although they have some terrible TV ads. If you take that $30 for a fender and compare it to the price of the new truck it would be equivalent to a $500 fender for a new truck today. I often think about the Ford GT engines selling for $30K new from Ford and that will probably be looked upon in 50 years as a deal, everyone forgets about inflation.
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