v10 marketing
this may be old news but interesting.
gives you a headache reading the whole thing
http://www.intellidog.com/dieselmann/64bulletin.htm
Companies usually don't market their products against other products they sell.
Where'd you read that V10 were in over-supply?
About 20 of those were not engine specifc, BTW.
Last edited by Monsta; Nov 5, 2007 at 02:55 PM.
this may be old news but interesting.
gives you a headache reading the whole thing
http://www.intellidog.com/dieselmann/64bulletin.htm
i drove 4 hours to test drive a v10 before ordering.
i guess i need to be more clear in my posts
Had my 01 F350 CC V10 for the speed control recall and one week later I get a letter from the dealer noting they want to give me a higher $$$ for trade in as they are looking for gasser pickups (yawn).
We also own a Freestyle. Ford only made them for three years and are now listed as the Taurus X. Nice car. Plenty of room... but absolutely no advertising for this crossover the years it was made.
Here in the PAC NW, I rarely see the V10's. None on the used car lot. Gasoline hitting $3.40/gal this morning with diesel nearly $3.59/gal. I'm still gettting 13.5mpg (mixed driving) on the V10.
Changing plugs tommorrow (fingers crossed).
-P
The V-10 has been out in some form since 1998 (I believe). I think that Ford is on their 3rd diesel in the same time period.
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I am rather annoyed about the diesel marketing, because the push ends up having people buy them who don't need them. These diesels are not meant to be 5 mile to work and back daily driver engines. Many of the people who buy them really don't need them. "I tow a 10,000 lb trailer once a year and drive the truck 5 miles to work the rest of the time" is reason for getting an F-350, not for getting a diesel. One of my friends buys into the marketing, and keeps on telling me I should've bought the PSD 7.3 in my Excursion instead of the V10. I pointed out to him that for my use, I don't need the diesel (although I have more justification than many diesel buyers, it seems), and the extra cost of the 7.3 wouldn't justify the fuel savings - especially with the cost of diesel vs. regular these days.
Besides, maintenance on the V10 is cheap, it makes a cool sound, it starts heating the cabin really quickly on cold days, and there's no turbo lag. For me, the heating the cabin really quickly on cold days and cheap maintenance are a much bigger deal. Seeing as I drive the truck pretty easily anyways, I wouldn't even have bothered with the easy horsepower bolt-ons for the 7.3, meaning that my V10 makes better power anyways.
Also, for the record, the change in the diesel engines has had to do with meeting the new diesel emissions standards more than anything. Check out the 7.3 PSD vs. the 6.0 PSD just in terms of smelling what comes out of the tailpipe. The 6.4 is even moreso. The twin-turbo system on the 6.4 exists so that the thing can keep high boost at all times, thus reducing tailpipe emissions. The engine really is completely designed around meeting emissions standards. It just so happens that in the process they've made some other refinement improvements, namely the quieter running, less smoke, less smell, etc.
Reliability wise, I don't think anyone would argue that the 6.0 or 6.4 were/are more reliable than the 7.3 - I certainly haven't seen them hold up the same. We'll see about the 6.4, but I'm sure that they will have their share of growing pains.
Could it be that FORD engineers do not have the forward thinking in mind for the Company and Customer...OR they will be replacing the 6.4L PSD with a new "in-house" PSD...so why bother with the 2010 emission standards?
biz
What I do know about Cummins is that they are about evolution rather than revolution. They like to take a design that they have and upgrade it, rather than starting from scratch. The 5.9, for example, went through a few versions of the 12V, followed by the 24V, then the 24V common rail direct injection. That was then upgraded from the 550 to the 600 to the 610 - each of which was a minor upgrade.
I think the marketing departments at the auto manufacturers like to advertise "NEW!" whereas those who actually have to make these products have no desire to, they'd rather make one item and see it produced for a long time. That is more efficient in all respects. The diesel market has become really lucrative and competitive the past few years, so I think that strengthens the desire to advertise the "ALL NEW" whatever to the customer. When they went from the 7.3L to the 6.0L PowerStroke, a lot of people I knew were scratching their heads. Now people who don't know better and see the 6.0 go "Ooh! 6.4! Upgrade!"
Chrysler is saying " OK, here we are with new owners, Mercedes no longer owns us, so when our new owners begin looking to sell us off in a few years we better have a formed game plan as to where the future of company is headed in an effort to increase our overall value."
Ford on the other hand is saying "Wow, the way we are running this company, by not listening to or offering support our customer, not planing ahead past the next recall, can't make a decision and keep to it, can't control expenses, don't know how to market a vehicle..............HUMMMMMMM....Wonder who will own us in the year 2010".
Me thinks it is time for Ford to get back to the Basics. Start by building a car/truck that is dependable, priced fair, delivers what it is designed for and meets the customers needs and expectations. Then stand behind the product. Do it one model at a time, get it right then move on to the next. Focus on the core Ford /Lincoln/Mercury division and not your overseas brands.
OK, time to step off of the soap box. Anyone else wish to release their frustrations.
As a disclaimer: I must admitt that I am a Ford stock share holder. I also own a few shares of GM. But, I own only Ford vehicles, ONLY FORD and LINCOLN. Now that is support, are you listening FORD?
No one ever looks there..
Reliability wise, I don't think anyone would argue that the 6.0 or 6.4 were/are more reliable than the 7.3 - I certainly haven't seen them hold up the same. We'll see about the 6.4, but I'm sure that they will have their share of growing pains.
However, I would love to at least try the V10 in an ambulance. It would make a world of difference in noise level and I'll bet that the fuel mileage wouldn't be any worse than the 5.6MPG of the 6.4.
Oh and the 6.0 absolutely sucks as an ambulance engine.
Mike




