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Old Nov 2, 2007 | 11:04 PM
  #1  
theoshin's Avatar
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v10 marketing

if i were ford with a oversupply of v10's I would use this for marketing the v10

this may be old news but interesting.

gives you a headache reading the whole thing

http://www.intellidog.com/dieselmann/64bulletin.htm
 
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Old Nov 5, 2007 | 02:52 PM
  #2  
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What? And kill all that extra profit the PSDs bring in?

Companies usually don't market their products against other products they sell.

Where'd you read that V10 were in over-supply?

About 20 of those were not engine specifc, BTW.
 

Last edited by Monsta; Nov 5, 2007 at 02:55 PM.
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Old Nov 16, 2007 | 05:06 AM
  #3  
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Originally Posted by theoshin
if i were ford with a oversupply of v10's I would use this for marketing the v10

this may be old news but interesting.

gives you a headache reading the whole thing

http://www.intellidog.com/dieselmann/64bulletin.htm
Guess you haven't went looking for a V10, have you. When I bought my '08, there were exactly 2 in an 8 county area...........
 
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Old Nov 16, 2007 | 06:54 AM
  #4  
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oversupply was hypothetical - the hypothetical reason for marketing the v10 against the psd. obviously ford is not going to market one division against another. lets all relax. were talking trucks, not life and death. the point of the post was that the dz is having more issues than the v10.

i drove 4 hours to test drive a v10 before ordering.

i guess i need to be more clear in my posts
 
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Old Nov 16, 2007 | 08:54 AM
  #5  
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I have yet seen ANY marketing for the Ford V10 on tv / radio.

Had my 01 F350 CC V10 for the speed control recall and one week later I get a letter from the dealer noting they want to give me a higher $$$ for trade in as they are looking for gasser pickups (yawn).

We also own a Freestyle. Ford only made them for three years and are now listed as the Taurus X. Nice car. Plenty of room... but absolutely no advertising for this crossover the years it was made.

Here in the PAC NW, I rarely see the V10's. None on the used car lot. Gasoline hitting $3.40/gal this morning with diesel nearly $3.59/gal. I'm still gettting 13.5mpg (mixed driving) on the V10.

Changing plugs tommorrow (fingers crossed).

-P
 
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Old Nov 16, 2007 | 12:27 PM
  #6  
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Originally Posted by theoshin
i guess i need to be more clear in my posts
That'd be great.
 
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Old Nov 16, 2007 | 03:59 PM
  #7  
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Ford seem to have taken the approach to come out with a completely new diesel engine every few years as of late. There is always some initial problems once a new engine hits production. If they keep changing the engine every few years they will never get over the initial production problems before they roll out a different engine.

The V-10 has been out in some form since 1998 (I believe). I think that Ford is on their 3rd diesel in the same time period.
 
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Old Nov 16, 2007 | 08:53 PM
  #8  
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The V-10 could be the best motor Ford or anybody has ever made, it should be given more attention than it gets.
 
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Old Nov 16, 2007 | 09:36 PM
  #9  
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Marketing? V10? I haven't seen trucks get any gas motor marketing other than the Hemi ("That thing got a Hemi?") for a long while. Diesels get all the marketing. Of course, that wasn't your point.

I am rather annoyed about the diesel marketing, because the push ends up having people buy them who don't need them. These diesels are not meant to be 5 mile to work and back daily driver engines. Many of the people who buy them really don't need them. "I tow a 10,000 lb trailer once a year and drive the truck 5 miles to work the rest of the time" is reason for getting an F-350, not for getting a diesel. One of my friends buys into the marketing, and keeps on telling me I should've bought the PSD 7.3 in my Excursion instead of the V10. I pointed out to him that for my use, I don't need the diesel (although I have more justification than many diesel buyers, it seems), and the extra cost of the 7.3 wouldn't justify the fuel savings - especially with the cost of diesel vs. regular these days.

Besides, maintenance on the V10 is cheap, it makes a cool sound, it starts heating the cabin really quickly on cold days, and there's no turbo lag. For me, the heating the cabin really quickly on cold days and cheap maintenance are a much bigger deal. Seeing as I drive the truck pretty easily anyways, I wouldn't even have bothered with the easy horsepower bolt-ons for the 7.3, meaning that my V10 makes better power anyways.

Also, for the record, the change in the diesel engines has had to do with meeting the new diesel emissions standards more than anything. Check out the 7.3 PSD vs. the 6.0 PSD just in terms of smelling what comes out of the tailpipe. The 6.4 is even moreso. The twin-turbo system on the 6.4 exists so that the thing can keep high boost at all times, thus reducing tailpipe emissions. The engine really is completely designed around meeting emissions standards. It just so happens that in the process they've made some other refinement improvements, namely the quieter running, less smoke, less smell, etc.

Reliability wise, I don't think anyone would argue that the 6.0 or 6.4 were/are more reliable than the 7.3 - I certainly haven't seen them hold up the same. We'll see about the 6.4, but I'm sure that they will have their share of growing pains.
 
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Old Nov 16, 2007 | 11:14 PM
  #10  
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Originally Posted by FordCrusherGT
Also, for the record, the change in the diesel engines has had to do with meeting the new diesel emissions standards more than anything. Check out the 7.3 PSD vs. the 6.0 PSD just in terms of smelling what comes out of the tailpipe. The 6.4 is even moreso. The twin-turbo system on the 6.4 exists so that the thing can keep high boost at all times, thus reducing tailpipe emissions. The engine really is completely designed around meeting emissions standards. It just so happens that in the process they've made some other refinement improvements, namely the quieter running, less smoke, less smell, etc.
While I agree with your statement...I still have to ask: If FORD is only changing PSD engines for emission reasons, then why didn't they design the 6.4L PSD to meet 2010 emissions like the 2008 6.7L Cummins?

Could it be that FORD engineers do not have the forward thinking in mind for the Company and Customer...OR they will be replacing the 6.4L PSD with a new "in-house" PSD...so why bother with the 2010 emission standards?



biz
 
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Old Nov 17, 2007 | 09:05 PM
  #11  
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I can't answer your question as to why the diesels that Ford is putting out may not meet standards too far ahead. I know when I talked to some engineers at Cummins regarding the 2010 emissions standards, the first problem they were having was actually making measuring equipment sensitive enough to measure to those standards.

What I do know about Cummins is that they are about evolution rather than revolution. They like to take a design that they have and upgrade it, rather than starting from scratch. The 5.9, for example, went through a few versions of the 12V, followed by the 24V, then the 24V common rail direct injection. That was then upgraded from the 550 to the 600 to the 610 - each of which was a minor upgrade.

I think the marketing departments at the auto manufacturers like to advertise "NEW!" whereas those who actually have to make these products have no desire to, they'd rather make one item and see it produced for a long time. That is more efficient in all respects. The diesel market has become really lucrative and competitive the past few years, so I think that strengthens the desire to advertise the "ALL NEW" whatever to the customer. When they went from the 7.3L to the 6.0L PowerStroke, a lot of people I knew were scratching their heads. Now people who don't know better and see the 6.0 go "Ooh! 6.4! Upgrade!"
 
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Old Nov 18, 2007 | 06:06 AM
  #12  
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Maybe Ford is thinking forward.

Chrysler is saying " OK, here we are with new owners, Mercedes no longer owns us, so when our new owners begin looking to sell us off in a few years we better have a formed game plan as to where the future of company is headed in an effort to increase our overall value."

Ford on the other hand is saying "Wow, the way we are running this company, by not listening to or offering support our customer, not planing ahead past the next recall, can't make a decision and keep to it, can't control expenses, don't know how to market a vehicle..............HUMMMMMMM....Wonder who will own us in the year 2010".
Me thinks it is time for Ford to get back to the Basics. Start by building a car/truck that is dependable, priced fair, delivers what it is designed for and meets the customers needs and expectations. Then stand behind the product. Do it one model at a time, get it right then move on to the next. Focus on the core Ford /Lincoln/Mercury division and not your overseas brands.
OK, time to step off of the soap box. Anyone else wish to release their frustrations.
As a disclaimer: I must admitt that I am a Ford stock share holder. I also own a few shares of GM. But, I own only Ford vehicles, ONLY FORD and LINCOLN. Now that is support, are you listening FORD?
 
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Old Nov 18, 2007 | 06:10 AM
  #13  
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It's interesting , usually the vehicle of the year is something New untested for the long run by some magazine... I want to know what it will cost me to maintain it. What's the labor on a transmission removal. What is a major brake service/wheel bearing going to cost.
No one ever looks there..
 
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Old Nov 18, 2007 | 08:16 AM
  #14  
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Wink

I'm glad they don't market/advertise the V10. It's "our little secret". Shhh!
 
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Old Nov 18, 2007 | 08:40 AM
  #15  
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Originally Posted by FordCrusherGT

Reliability wise, I don't think anyone would argue that the 6.0 or 6.4 were/are more reliable than the 7.3 - I certainly haven't seen them hold up the same. We'll see about the 6.4, but I'm sure that they will have their share of growing pains.
The 6.4 that I drive at work seems very solid and we haven't had a single problem with it. It's at about 10K miles and about 1000 hrs. It's in an ambulance, so it has gotten the crap beat out of it from about mile 300. No special break in at all.

However, I would love to at least try the V10 in an ambulance. It would make a world of difference in noise level and I'll bet that the fuel mileage wouldn't be any worse than the 5.6MPG of the 6.4.

Oh and the 6.0 absolutely sucks as an ambulance engine.

Mike
 
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