found this site while searching for something else

http://www.quantcast.com/ford-trucks.com

 

I looked it over and I didn't see anything too strange to believe. But if there are that many ladies here, they are not very outspoken as a group. (Oh hush, I wasn't talking about you!)

looks like three males to one female.

 

Don't know about the stats, though they seem reasonable. But what the heck is a "unique"?

 

I took that to mean anyone who looks in who is not a regular user. Post or not.

 

[QUOTE=what the heck is a "unique"?[/QUOTE]

Trust me, You really do not want to know, unless you have a very deep voice, and would like to raise it 15 octaves or so.

 

Unique visitor to the site. i.e. Even if you check for new posts on ford-trucks.com three times a day you should only be counted as one unique visitor not three.

 

Count on Frank for sound scientific explanations. lol

 

Looks to me like we're a bunch of old white guys that never went to college, don't make much money, and have a house full of rugrats. Of course, that's just by looking at the charts. We all know that ain't true, right? RIGHT?


Pete

 

Well that may be true, but we ARE

 

i wonder where they got their info from.

 

Interesting - Under "Audience Composion", whereas what they classify as "addicts" make up only 1% of visitors, they make 31% of all visits.

Nearly a third of the server load is due to the site's addicts, just 1% of all unique visitors.

An interesting paradox, no doubt, for the site owners. On the one hand, one third of my server capacity costs are being spent to serve this 1% of obsessive-compulsive visitors who represent a tiny, static market for my advertisers. On the other hand, they're probably also the core forum posters who provide 90% of the material that attracts the other 99% of the audience.

Addicts
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month. While typically accounting for a very small percentage of the site's total reach these users can easily account for the majority of all site visits.

 

I am one in the 31% of the addicts at FTE. That's alot of people in the pie chart!
I am FTE proud!

 

My name is Jason, and I'm an FTE addict.

Though I must say their standards for an addict are pretty low. There are about 4 sites that I visit twice a day for a short time...that's not that much...is it?

Jason

 

They aren't even close. Neither is Alexa. All of them tend to use sampling that can be horribly skewed.

For instance, Alexa uses data from Alexa tool-bar users only. Sites that cater to webmasters and techie users tend to have very high Alexa ratings because so many of their users install the bar. Likewise, as the Internet matures and more non-techies get on board sites which generally aren't techie oriented tend to see their rankings going down in Alexa, despite higher traffer. Additionally, several times over the past 3+ years Alexa has made some changes to their methodology which has dampened rankings. For instance, you can see many sites in the Ford forum arena started taking a hit in February/March.

Likewise, ranking sites such as that one buy their data from larger ISPs. Sites with lots of city users tend to rank better than sites with lots of rural users because many rural users are serviced by local ISPs and satellite.

We use both Google Analytics (external tracking) and Webalizer (internal tracking) and the numbers are pretty close each other. Google misses about 10-15% of our visitors because it relies on Javascript but other than that they track farely close to what our internal logs show.

Our actual daily visitors count are nearly double the Quantcast numbers, and our monthly uniques are triple. Total visitor count (as opposed to uniques) is much, much higher.

Ranking system such as those are sort of like CPU benchmarks. Folks in the CPU industry used to be fond of quoting MIPS (Millions of Instructions Per Second) but most folks have relabeled MIPS as Meaningless Indicator of Performance!

 

So, visit once a day and you are an addict? Guess I am addicted to this site, the hybrid site I check out, the newspaper site, the weather.....all stuff I check at lunch, during break and after work at home?

Seems like a pretty broad and arbitrary definition of addict.