Dumber than Toby Keith
Thread Starter
|
More Turbo
Joined: Aug 2006
Posts: 548
Likes: 7
Dumber than Toby Keith
Ford has a new ad bragging about the towing capacity of the F-150. The fact that the truck is rated to 11k is pretty cool. But the explination is pretty stupid.
According to the ad, the "fully boxed frame" is responsible for the superior towing capacity of the F-150. Cool!
Except for this: The heavy ford trucks (F-250 and up) use either a C section frame or ('08) a combination of the boxed in front and C-section in back. So... the heavier Ford trucks use the very frame design that Ford is mocking the competitors for using in the light truck (1/2 ton) market segment?! That seems stupid.
next- Ford's competitor in the 3/4 - 1 ton market actually uses a fully boxed frame where Ford does not- so is Ford saying that the competitors heavy trucks (3/4 +) have better frames than Ford?
Regardless of the merits of either design, Ford seems to be a company where the left hand has no idea what the right hand is doing.
And before the knee-jerk hate replies begin- I have a '07 and it is a great truck- aside from some shoddy build quality issues.
-Mike
According to the ad, the "fully boxed frame" is responsible for the superior towing capacity of the F-150. Cool!
Except for this: The heavy ford trucks (F-250 and up) use either a C section frame or ('08) a combination of the boxed in front and C-section in back. So... the heavier Ford trucks use the very frame design that Ford is mocking the competitors for using in the light truck (1/2 ton) market segment?! That seems stupid.
next- Ford's competitor in the 3/4 - 1 ton market actually uses a fully boxed frame where Ford does not- so is Ford saying that the competitors heavy trucks (3/4 +) have better frames than Ford?
Regardless of the merits of either design, Ford seems to be a company where the left hand has no idea what the right hand is doing.
And before the knee-jerk hate replies begin- I have a '07 and it is a great truck- aside from some shoddy build quality issues.
-Mike
Elder User
Joined: May 2006
Posts: 593
Likes: 1
My personal fav is where they compare the Toyota Tundra to the F-150, yet the price to the Ford SD's. I would love to hookup and/or race with a Toyota.... my 10 would beat the Toyota back into inferiordom. It's all just clever marketing... it's not that the left doesn't know what the right is doing, it's just that the left is telling people what they wanna hear.
Thread Starter
|
More Turbo
Joined: Aug 2006
Posts: 548
Likes: 7
Originally Posted by sgthawkusmc
I can't see where Toby Keith had anything to do with it..., but I was kind of thinking the same thing about them basically slamming their own heavy duty trucks in the commercial.
-Mike
Lead Driver
Joined: Sep 2003
Posts: 5,844
Likes: 5
From: Albuquerque
I agree it is pretty cool that the F150 can tow 11,000lbs, but what configuration do you have to own?
The other ad I like is where they are holding up the rear springs. Yes...they are 3", but remember when they were only 2.5" in the '80s. Heck...my '76 has 3" springs...so it is not like some new evolution or GREAT find.
The '08 SD did get the front frame boxed...and the rear C channel, humm kind of reminds me of an all new truck out for '07??? Anyone...anyone...???
biz
The other ad I like is where they are holding up the rear springs. Yes...they are 3", but remember when they were only 2.5" in the '80s. Heck...my '76 has 3" springs...so it is not like some new evolution or GREAT find.
The '08 SD did get the front frame boxed...and the rear C channel, humm kind of reminds me of an all new truck out for '07??? Anyone...anyone...???
biz
Posting Guru
Joined: Nov 2006
Posts: 1,296
Likes: 1
From: muskegon mi.
Trending Topics
Lead Driver
Joined: May 2003
Posts: 9,303
Likes: 48
From: Lyndonville, Vermont
Ya and the boxed frame f150 rode like crap when they came out. Much too rigid. heavy truck frames have to flex..
Dick
Dick
FTE Stories
Ford Trucks for Ford Truck Enthusiasts
AEV FXL Super Duty - the Super Duty Raptor Ford Doesn't Make
Brett Foote
Lobo Vs Lobo: Proof the F-150 Lobo Should Be Even Lower!
Michael S. Palmer
Ford's 2001 Explorer Sportsman Concept Looks For a New Home
Verdad Gallardo
10 Best Ford Truck Engines We Miss the Most!
Joe Kucinski
2026 Shelby F-150 Off-Road: Better Than a Raptor R?
Brett Foote
2027 Super Duty Carhartt Package First Look: 12 Things You NEED to Know!
Michael S. Palmer
10 Most Surprising 2026 Ford Truck Features!
Joe Kucinski
Top 10 Ford Trucks Coming to Mecum Indy 2026
Brett Foote
5 Best / 5 Worst Ford Truck Wheels of All Time
Joe Kucinski
Thread Starter
|
More Turbo
Joined: Aug 2006
Posts: 548
Likes: 7
Face it. Ford needs someone at the helm who understands the entire business- who sees ads like this and knows that the company needs new ad / design talent. "Bold Moves" is a pretty lame campaign. And a new grill is not enough to hold back the advances made by other manufactures. Sure, I love the new axle design on my '07 F350. But Daimler has a new Cab and Chassis that looks like a very solid product. So why would should I stick with Ford other than for reasons related to my own brand loyality?
The company has relied upon trucks and SUVs to stay afloat. I do not see the new line keeping ahead of the competition. The new Toyota will eventually eat Ford's dinner and even I almost bought a Daimler last December rather than the 6.0 Ford.
I think this is the end of an era.
-Mike
The company has relied upon trucks and SUVs to stay afloat. I do not see the new line keeping ahead of the competition. The new Toyota will eventually eat Ford's dinner and even I almost bought a Daimler last December rather than the 6.0 Ford.
I think this is the end of an era.
-Mike
Junior User
Joined: Jul 2006
Posts: 76
Likes: 0
Its to sell trucks to people who don't really USE trucks. Hell I could pull 11k with a Ranger for a short distance. That doesn't mean its the right truck for the job. Any **** that is going to haul that 11k RV every weekend would still have the sense to buy a bigger truck. Well maybe not every ****.
Fleet Mechanic
Joined: Mar 2004
Posts: 1,483
Likes: 1
From: SE PA
Toyota has been playing the towing ability game for years....one year their Toy truck can pull 10500#, and the year before it couldn't drag a greased string from a cat's butt.
I am in the ad business, I write commercials, edit, etc. What Ford is doing is positioning the F150 against the F150's competition. There is no comparison to SDs for obvious reasons...they are in different classes, with two completely different buyers.
Those of us who are enthusiasts are much different that most...and that is to whom that commercials are marketed. All those prospects know is that boxed is stronger, tows more than XX truck, etc.
I wonder if Ford is using a lighter, less expensive steel for F150 frames to save weight as well as cost...so it has to be boxed. Where the F250s may have a heavy enough gauge to not need boxing.
I am in the ad business, I write commercials, edit, etc. What Ford is doing is positioning the F150 against the F150's competition. There is no comparison to SDs for obvious reasons...they are in different classes, with two completely different buyers.
Those of us who are enthusiasts are much different that most...and that is to whom that commercials are marketed. All those prospects know is that boxed is stronger, tows more than XX truck, etc.
I wonder if Ford is using a lighter, less expensive steel for F150 frames to save weight as well as cost...so it has to be boxed. Where the F250s may have a heavy enough gauge to not need boxing.
Last edited by Matt M, PA; Mar 20, 2007 at 08:40 AM.