Ever Notice How Safeway...
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Joined: Jul 2003
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From: Calgary, Canada
Ever Notice How Safeway...
... puts the milk and bread at the furthest point possible, from the entrance.
I guess it's a marketing tactic, so if you go in only for a loaf of bread, you'll have to pass by all the other wholesome goodness in the store and you'll get the urge to buy something else that catches your eye.
If I want convenience, I guess I have to go to a convenience store... maybe then I wouldn't have to stand in line for 5 minutes to buy a loaf of bread either.
I guess it's a marketing tactic, so if you go in only for a loaf of bread, you'll have to pass by all the other wholesome goodness in the store and you'll get the urge to buy something else that catches your eye.
If I want convenience, I guess I have to go to a convenience store... maybe then I wouldn't have to stand in line for 5 minutes to buy a loaf of bread either.
Post Fiend
Joined: Oct 2006
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From: Where's my map???
Originally Posted by furball69
... puts the milk and bread at the furthest point possible, from the entrance.
I guess it's a marketing tactic, so if you go in only for a loaf of bread, you'll have to pass by all the other wholesome goodness in the store and you'll get the urge to buy something else that catches your eye.
If I want convenience, I guess I have to go to a convenience store... maybe then I wouldn't have to stand in line for 5 minutes to buy a loaf of bread either.
I guess it's a marketing tactic, so if you go in only for a loaf of bread, you'll have to pass by all the other wholesome goodness in the store and you'll get the urge to buy something else that catches your eye.
If I want convenience, I guess I have to go to a convenience store... maybe then I wouldn't have to stand in line for 5 minutes to buy a loaf of bread either.
Postmaster
Joined: Sep 2003
Posts: 2,958
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From: Southern NH
I know exactly what you mean. Those pink snowballs and twinkies call my name when I walk past them.
I don't know why it hasn't caught on, but drive thru convenience stores would be excellent to have around. I've only seen one once in Maine.
I don't know why it hasn't caught on, but drive thru convenience stores would be excellent to have around. I've only seen one once in Maine.
Senior User
Joined: May 2006
Posts: 150
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From: Virginia Beach
Originally Posted by furball69
... puts the milk and bread at the furthest point possible, from the entrance.
I guess it's a marketing tactic, so if you go in only for a loaf of bread, you'll have to pass by all the other wholesome goodness in the store and you'll get the urge to buy something else that catches your eye.
If I want convenience, I guess I have to go to a convenience store... maybe then I wouldn't have to stand in line for 5 minutes to buy a loaf of bread either.
I guess it's a marketing tactic, so if you go in only for a loaf of bread, you'll have to pass by all the other wholesome goodness in the store and you'll get the urge to buy something else that catches your eye.
If I want convenience, I guess I have to go to a convenience store... maybe then I wouldn't have to stand in line for 5 minutes to buy a loaf of bread either.
Dan
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All I can say is a good thing Safeway doesn't sell beer......
it would be an expensive loaf of bread.
it would be an expensive loaf of bread.
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Elder User
Joined: Dec 2006
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From: WI, sometimes MN & IA
lol... i can only imagine now... wife: hunny, will you PLEASE! get up off the couch and go get me bread?!?
you: ABSOLUTELY! I'D LOVE TO GO! (as you dart out the door)
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From: Southern MD
'Nother thing that ticks me is the pre-packaged lunch meats are at the opposite end of the store from the deli counter.
I'm a list shopper, so they don't benefit from me on their set-up techniques. They don't tempt me. I buy only whats on my list, then I'm gone.
I'm a list shopper, so they don't benefit from me on their set-up techniques. They don't tempt me. I buy only whats on my list, then I'm gone.
Post Fiend
Joined: Mar 2004
Posts: 24,418
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From: San Francisco, Ca.
There is nothing wrong with your Safeway.
Do not attempt to adjust your shopping habbits.
We are controlling transmission.
If we wish to make the isles longer, we will make them longer.
If we wish to make them shorter, we will make them shorter.
We can reduce the focus of the prices to a soft blur, or sharpen it to crystal clarity.
We will control the height of the shelves.
We will control the vertical spacing.
For the next hour, walk quietly and we will control all that you see and smell.
You are about to experience the awe and mystery which reaches from the inner stomach, to.......... "THE OUTER CASHIERS"
Stores hire marketing consultants to show the stores what and where to place items for consumers to buy.
And sometimes it works.
One time I went to get a few items and walked out with a crap load of junk food.
Another time I walked out with nothing-----I forgot my wallet.
Do not attempt to adjust your shopping habbits.
We are controlling transmission.
If we wish to make the isles longer, we will make them longer.
If we wish to make them shorter, we will make them shorter.
We can reduce the focus of the prices to a soft blur, or sharpen it to crystal clarity.
We will control the height of the shelves.
We will control the vertical spacing.
For the next hour, walk quietly and we will control all that you see and smell.
You are about to experience the awe and mystery which reaches from the inner stomach, to.......... "THE OUTER CASHIERS"
Stores hire marketing consultants to show the stores what and where to place items for consumers to buy.
And sometimes it works.
One time I went to get a few items and walked out with a crap load of junk food.
Another time I walked out with nothing-----I forgot my wallet.
Last edited by sierraben; Mar 2, 2007 at 02:48 PM.
Hotshot
Joined: Dec 2005
Posts: 10,250
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From: Chino Valley, Arizona
Move to Arizona with the rest of Kalifornia, all the safeways here sell beer, and the hard stuff
Originally Posted by SMIGGS
All I can say is a good thing Safeway doesn't sell beer...... it would be an expensive loaf of bread.
it would be an expensive loaf of bread.
Posting Guru
Joined: Nov 2004
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From: N. Mississippi
I didn't know there were any Safeways left around anymore.
The stores here split the stuff....milk and dairy on one side of the store and bread products about 3/4 the way across from that.
The stores here split the stuff....milk and dairy on one side of the store and bread products about 3/4 the way across from that.
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From: charlotte nc
That trick has been used for many years along with putting the small candy bars and overpriced drinks very close to the cash register........Little kids waiting with mommy can often be shut up if they get a candy bar (which is the last chance they have to grab before leaving) another trick stores use in in having already cooked chicken for sale. They get the chicken that is about to go past its "sell by" date and cook it,This adds a couple of more days to their ability to sell it and not be forsed to throw it out. They also put items that are overpriced in a differant location than the regular store priced items so people not knowing the store will grab it and not be able to compare prices easy....
Last edited by thefarelaneman; Mar 2, 2007 at 06:01 PM.
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Perimeter merchandising : Diary,Meats,Bakery
High-Lighted Merchandising on aisle ends
Impulse Purchase Merchandising at Cashiers
Store Odour Merchandising (BBQ chicken,bakery products)
They are all used because..they work
High-Lighted Merchandising on aisle ends
Impulse Purchase Merchandising at Cashiers
Store Odour Merchandising (BBQ chicken,bakery products)
They are all used because..they work