GM to stay cheap
#1
#5
#6
What has me wondering is:
1. What they will do for thier employees as a special deal?
Recieving 20% off a new vehicle was once a very special privelidged thing for an employee, and I wonder what GM (and Ford) will do for thier US employees to continue thier support for thier respective brands
2. Will they make it International?
Currently this offer is only available in the US (and Canada????). Will they extend this offer globally?
A lot of people look at GM, Ford et al. and say they are in Financial doom, but people look over the outstanding costs they have spent saving thier future by investing huge amounts of money in emerging markets.
It is just some of thier major competitors (read: Toyota, and Honda to a certain extent) are already developed in those markets.
The big thing is:
Will Ford and GM understand these developing markets?
And will thier gamble pay off?
Toyota understands the US market very well for a foreign manufacturer (prehaps even more so than thier domestic competition), but they haven't forgotten about thier home market.
I am slightly concerned that they are kind of throwing money at these markets ***** nilly before actually understanding the markets...
For example: How many people in China do you think can afford a Lincoln Navigator (oops, did I say that out loud? )
1. What they will do for thier employees as a special deal?
Recieving 20% off a new vehicle was once a very special privelidged thing for an employee, and I wonder what GM (and Ford) will do for thier US employees to continue thier support for thier respective brands
2. Will they make it International?
Currently this offer is only available in the US (and Canada????). Will they extend this offer globally?
A lot of people look at GM, Ford et al. and say they are in Financial doom, but people look over the outstanding costs they have spent saving thier future by investing huge amounts of money in emerging markets.
It is just some of thier major competitors (read: Toyota, and Honda to a certain extent) are already developed in those markets.
The big thing is:
Will Ford and GM understand these developing markets?
And will thier gamble pay off?
Toyota understands the US market very well for a foreign manufacturer (prehaps even more so than thier domestic competition), but they haven't forgotten about thier home market.
I am slightly concerned that they are kind of throwing money at these markets ***** nilly before actually understanding the markets...
For example: How many people in China do you think can afford a Lincoln Navigator (oops, did I say that out loud? )
#7
Confirmed... article in WSJ this morning states:
"General Motors Corporation said it plans to end its successful "employee discounts for everyone" promotion next week.
The company also signaled that it will embark on a new pricing strategy for 2006 models that will attempt to focus on permanently lower sticker prices instead of big rebates.
"It is our intention to end the employee discount program on August 1," GM spokesman Jeff Kuhlman said yesterday."
"General Motors Corporation said it plans to end its successful "employee discounts for everyone" promotion next week.
The company also signaled that it will embark on a new pricing strategy for 2006 models that will attempt to focus on permanently lower sticker prices instead of big rebates.
"It is our intention to end the employee discount program on August 1," GM spokesman Jeff Kuhlman said yesterday."
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#9
[QUOTE=jbau]Confirmed... article in WSJ this morning states:
"General Motors Corporation said it plans to end its successful "employee discounts for everyone" promotion next week.
The company also signaled that it will embark on a new pricing strategy for 2006 models that will attempt to focus on permanently lower sticker prices instead of big rebates.QUOTE]
The "new pricing strategy" is continuation of what they have been doing for many years. Many years ago (I remember in the 60s) the difference between MSRP and dealer invoice was between 30 and 40% as compared to 10-15% today (in many cases). Since MSRP has generally been ignored (even Ford's web site gives you dealer invoice when you price one out), setting the price to something in the range that people actually pay will be helpful. It will have more impact on the imports such as Toyota and Honda that sell closer to MSRP as it will show the actual price difference more clearly.
"General Motors Corporation said it plans to end its successful "employee discounts for everyone" promotion next week.
The company also signaled that it will embark on a new pricing strategy for 2006 models that will attempt to focus on permanently lower sticker prices instead of big rebates.QUOTE]
The "new pricing strategy" is continuation of what they have been doing for many years. Many years ago (I remember in the 60s) the difference between MSRP and dealer invoice was between 30 and 40% as compared to 10-15% today (in many cases). Since MSRP has generally been ignored (even Ford's web site gives you dealer invoice when you price one out), setting the price to something in the range that people actually pay will be helpful. It will have more impact on the imports such as Toyota and Honda that sell closer to MSRP as it will show the actual price difference more clearly.
#10
Originally Posted by BigF350
Toyota understands the US market very well for a foreign manufacturer (prehaps even more so than thier domestic competition), but they haven't forgotten about thier home market.
I am slightly concerned that they are kind of throwing money at these markets ***** nilly before actually understanding the markets...
For example: How many people in China do you think can afford a Lincoln Navigator (oops, did I say that out loud? )
I am slightly concerned that they are kind of throwing money at these markets ***** nilly before actually understanding the markets...
For example: How many people in China do you think can afford a Lincoln Navigator (oops, did I say that out loud? )
Last time I checked, not too many duallies or probably even Crown Vics fit on the streets of Tokyo or Shanghai....buy up a Daewoo or Mazda, let them develop what they have already for those markets and make a buck off it and leave it at that.
Besides, the profits aren't in Asia anyway. Otherwise, Toy, Honda and Hissan would still be slapping out 70s-like econoboxes.
As for what the stockholders think.....are they thinking??? To let the "fit hit the shan" like things already have.....someone's asleep at the wheel.
#11
#13
Polarbear, Jeff, help a brotha out on what i'm saying.......yo!
This pricing is not REALLY affecting the General's or Ford's or the German company's profit per car.
The manufacturers were always selling to the dealers at this cost.
There is a small percentage the manufacturer reimburses the dealership for each sale...........that is how the A, D, and X plans have always worked. But all in all it's the dealers taking the biggest hits profit wise.
However, the more volume the more back half profits and service $$$ can be made...just have to work harder (sell more) for the same $$$
This pricing is not REALLY affecting the General's or Ford's or the German company's profit per car.
The manufacturers were always selling to the dealers at this cost.
There is a small percentage the manufacturer reimburses the dealership for each sale...........that is how the A, D, and X plans have always worked. But all in all it's the dealers taking the biggest hits profit wise.
However, the more volume the more back half profits and service $$$ can be made...just have to work harder (sell more) for the same $$$
#14
#15
Originally Posted by polarbear
My old bottom-line, though- how about building cars and trucks folks actually want to buy?
So you think we should start a protest in Dearborn: "We don't want econoboxes!!!"
Ford has always been the American "peoples car manufactuer", and I believe it should remain so, there is no problem in producing some cheap vehicles for the people that can afford them, but prehaps make some with some desirability.
The day I will be a completely satisfied person is when I drive past a Ford dealership is when there are no Fords on the lot, just used BMW's, Mercs and Porsches...