2004 Sales Figures
December - Month
Car: 654,601 vs. 583,960, up 8 percent
Truck: 885,337 vs. 845,900, up 1 percent
Big Three vehicle: 896,286 vs. 893,542, down 3 percent
Asian vehicle: 531,399 vs. 436,503, up 17 percent
European vehicle: 112,253 vs. 99,815, up 8 percent
Total vehicle: 1,539,938 vs. 1,429,860, up 4 percent
Year
Car: 7,536,309 vs. 7,635,018, down 2 percent
Truck: 9,343,263 vs. 9,005,244, up 3 percent
Big Three vehicle: 9,922,043 vs. 10,041,990, down 2 percent
Asian vehicle: 5,815,944 vs. 5,409,138, up 7 percent
European vehicle: 1,141,585 vs. 1,189,134, down 4 percent
Total vehicle: 16,879,572 vs. 16,640,262 , up 1 percent
General Motors
December - Month
Car: 159,873 vs. 165,988, down 7 percent
Truck: 265,430 vs. 273,352, down 6 percent
Vehicle: 425,303 vs. 439,340, down 7 percent
Year
Car: 1,847,040 vs. 1,912,768, down 4 percent
Truck: 2,770,260 vs. 2,754,100, up less than 1 percent
Vehicle: 4,617,300 vs. 4,666,868, down 1 percent
Ford
December - Month
Car: 73,653 vs. 70,303, up 1 percent
Truck: 198,050 vs. 201,068, down 5 percent
Vehicle: 271,703 vs. 271,371, down 4 percent
Year
Car: 888,633 vs. 1,033,092, down 14 percent
Truck: 2,210,086 vs. 2,214,579, down 1 percent
Vehicle: 3,098,719 vs. 3,247,671, down 5 percent
DaimlerChrysler
December - Month
Car: 39,125 vs. 29,880, up 26 percent
Truck: 160,155 vs. 152,951, up 1 percent
Vehicle: 199,280 vs. 182,831, up 5 percent
Year
Car: 474,119 vs. 456,676 , up 3 percent
Truck: 1,731,905 vs. 1,670,775 , up 3 percent
Vehicle: 2,206,024 vs. 2,127,451 , up 3 percent
Toyota
December - Month
Car: 96,502 vs. 72,112, up 29 percent
Truck: 91,430 vs. 81,305, up 8 percent
Vehicle: 187,932 vs. 153,417, up 18 percent
Year
Car: 1,101,221 vs. 995,986, up 10 percent
Truck: 958,828 vs. 870,327, up 10 percent
Vehicle: 2,060,049 vs. 1,866,313, up 10 percent
Nissan
December - Month
Car: 44,629 vs. 37,150, up 16 percent
Truck: 47,639 vs. 29,820, up 54 percent
Vehicle: 92,268 vs. 66,970, up 33 percent
Year
Car: 536,756 vs. 505,392, up 6 percent
Truck: 449,232 vs. 289,089 , up 55 percent
Vehicle: 985,988 vs. 794,481, up 24 percent
http://media.ford.com/pdf/Dec2004sales.pdf
http://news.moneycentral.msn.com/tic...104&ID=4170784
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No problems including all these as trucks for overall sales, however I have a bit of a problem with including mini vans. They arent cars, but they arent trucks either. Their actually more like a car than a truck to me. I wonder how many of Ford's and GM's numbers consist of mini vans. Disclude them and GM may take an even larger lead in overall sales, or Ford closes the gap.
Ford Trucks for Ford Truck Enthusiasts
Have you personnally driven the 500. I have and think its a fine car and in many ways is light years ahead of anything offered by Honda or Toyota and I have owned both. Underpowered, yes if you want a sports car but for a familiy sedan it fine. It has more interior room than any car on the market other than a limo and the trunk is huge. AWD is a plus. I do think the Freestyle is a yawner though.
If I was in the market for a car Toyota and Honda are not even in the running anymore. The 500 or the 300M would be my choices. Not because there are american but because there are better cars.
1) losing the Oldsmobile brand (-103,000 units)
2) Weakness in the Buick line (-14%. Where the heck did the Oldsmobile business go?)
3) A poor showing by Saturn (-35%)
Chevy and Pontiac were the bright spots (290K Impalas! Go figure)
On the Ford side of the ledger:
1) the Taurus/500 transition is temporarily affecting sales numbers.
2) Ditto the Mustang rollout
3) Loss of the Escort
I wouldn't read too much into those numbers, since the product line is in transition. But, looking at the imprt numbers, there's a clear message here- Toyota, Honda, and a few others are shellacking the domestics in market share.
Ford Trucks:
1) Weakness in two key product lines, Explorer (-9%), Expedition (-12%). The Excursion's not a big volume line, no the numbers have little impact. Since parallel GM models experienced similiar declines, we have to assume some of that business went to Asian and European brands.
2) Ranger down 25.2%. With GM logging 145K Colorado/Canyon sales, we have to assume some of that business went towards the General. I wonder how much went to the F-series? Imports?
F-Series and the Escape are bright spots here. The Escape is a sleeper product- you don't think much about them until you look at your sales figures.
GM figures
Ford figures






