I rarely see the present generation of Ranger on the road.
Is Ford having production problems or are not that many customers interested?

 

I am in Michigan and I see Rangers just about every day.

 

See them everywhere where I live in Texas.

 

And I see quite a few here in San Diego.

 

To make sure ours is seen I added the RANGER stick on letters to the tailgate.
I do see them here in the New Orleans area.

 

I am in Pensacola, FL and there are several around here. I was stopped at the base gate today so the guard could ask me questions about mine!

 

Out here in the Albuquerque NM area you see allot of the Rangers and the dealers sell them as soon as they are unloaded at their dealerships, they sure don't sit in inventory very long.

 

What he said...^^^

 

My closest dealer has maybe 14 or 15 new vehicles on the lot and 3 are Rangers. All dealers in this area have Rangers. There is no shortage of them. I know this because I tried to buy one this week.

I think the reason they aren't selling is explained by why I myself didn't buy one and went and bought a 2022 Nissan Frontier instead. The Ranger is simply over-priced. The trucks I was looking at had MSRP between $38,500 and $40,500. In that price range, the Ford Ranger is missing:

- push button start
- heated seats
- heated steering wheel
- proximity entry
- rear sliding window
- rail tie down system in the bed
- lighting / power outlets in the bed
- remote start
- intelligent cruise control
- power adjustable seats
- several other features

On the other hand, the Nissan has all of that for identical MSRP.

The other issue is that the Ranger was an old truck when it got to the U.S. and it's even older now. There's an all new model coming in 2023 and nobody wants to finance a Ranger long term when in 12 months the value is going to plummet as soon as the new model hits dealers.

Lastly, if you read through Ranger5G forum you'll find countless threads highlighting issues/problems with the Ranger and/or the 2.3L EcoBoost engine. Since people do a lot of online research before making large purchases these days, that surely doesn't help the Ranger any.

I was literally a few pen strokes away from buying a Ranger this week, but the high price relative to what I was going to get ended up sending me down the street to the Nissan dealership at the last minute.

 

another elephant in the room is the Tacoma. Toyota is making an old design truck in Mexico so they are in reality undercutting rangers right now even at msrp and Toyota seems to rein in their dealer markups a little more aggressively. , that combined with the loyal following of the taco it’s a very crowded and competitive segment, and ford dealers are pissing everyone off with their market adjustments. in my area I see maybe a few k markup on the Tacos and the rest are at Mary, but the rangers, oof, 5-7k markup is not unusual.

 

We bought our 2022 at slightly less than MSRP. We ordered it back in Nov., We've had it for over a month now.

 

I actually bought my 22 Ranger under Dealer invoice thanks for not only the Ford Rebates but the Dealer Rebates too. I've had it for just about 6 weeks now, very pleased with the Ranger so far, I too ordered in Nov.

 

Yes, that's another thing I thought was funny. Out of the 15 or so new vehicles on the lot, 3 were Rangers, yet they had "lack of availability" markup of $5k on each of them. Rangers are everywhere, why are they marking them up? Sales have fallen off a cliff, demand is low, and they're marking them up? Crazy.....

 

I had a feeling Ford would reinvent the wheel in a way and screw the pooch on pricing like they did when they canned the Ranger a decade ago.

There’s really no reason F150 and Ranger prices should overlap so much when one is basically 3/4 of the other.

Make a RCLB, maybe a RCSB, a SCSB and a few less features and call it a day. One drivetrain as a cost saving idea is fine. A midsize crew cab is really not that useful for a bunch of adults. No need for a Lariat, just like the last version. For a few grand more, I’m skipping right over the Ranger, which is what I did when I bought my F150 way back when.

Now, we have the Mavericks out there to muddy the waters a bit more.

 

They may be seen often in other parts of California but here, just south of Napa, they are pretty rare.