Competing dealers
Thread Starter
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Mountain Pass
Joined: Dec 2014
Posts: 181
Likes: 14
Competing dealers
Hey everyone,
Can anyone say with any real authority, if you shop around with 3-4 local dealers, an expectation of price differences? I haven’t ordered a new truck in years. But if one dealer is say $4000 below MSRP on a $70,000 truck, will another dealer do that much better?
Thanks,
Can anyone say with any real authority, if you shop around with 3-4 local dealers, an expectation of price differences? I haven’t ordered a new truck in years. But if one dealer is say $4000 below MSRP on a $70,000 truck, will another dealer do that much better?
Thanks,
Fleet Mechanic
Joined: Jul 2019
Posts: 1,649
Likes: 695
It depends entirely on the market you live in. Some markets are very competitive while others are not, even with multiple dealers. Some markets you can get well below invoice (back in normal times) while in other markets it is difficult to get even a couple grand off MSRP.
Thread Starter
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Mountain Pass
Joined: Dec 2014
Posts: 181
Likes: 14
That’s a great price. I’m in upstate NY and the price I’m looking at is starting around $70,000 and one dealer is priced at $67,000. What is the cash reward? My trade is worth $20,000 and I might put down another $10,000
Senior User
Joined: Jun 2021
Posts: 107
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it came in the mail from Ford. A $2500 exclusive cash reward tied to my account / address. Showed up after saving about a billion builds on Ford.com
Laughing Gas
Joined: Aug 2004
Posts: 856
Likes: 270
From: SoCal
My experience in SoCal is they're still doing +5K but might negotiate, or I found a couple to do MSRP. I contacted about ten GM/FORD dealers. I found one FORD dealer to accept an invoice deal so I took it.
Mountain Pass
Joined: Jul 2021
Posts: 132
Likes: 98
For me the two best deals are 8 and 9 hours away. I reached out to a large handful of dealers within 200 miles of me and they would not touch it. So I'll be driving 8 hours when mine is built. 3% under invoice, which comes out to a little over $5k off MSRP.
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Mountain Pass
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Fleet Mechanic
Joined: May 2018
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Depending on what you're considering upstate, you might have trouble with competing dealers. Albany has a few that will compete, if you're north of there, your options become increasingly limited. If you're in say Plattsburgh, I wouldn't expect you'll be able to really get a big swing between dealers. I live out near Boston and there are a ton of dealers. The high volume ones will usually give you the best deal because they're dealing on smaller margins but just moving more vehicles. This is all pre-COVID though, now days, it's a bit of a crap shoot since inventory is so low, dealers are charging full sticker and some even putting market adjustments over and above the sticker price. One thing I would also pay attention to is what dealers will give you for your trade. One might have a truck that's $2k more but if they'll give you $4k more on your trade, it still works out for you. Might be worth taking your trade to CarMax and see what they'll give you for it as well, you might be surprised.
Lead Driver
Joined: Oct 2014
Posts: 5,943
Likes: 1,357
From: NY/Canada border
I've received offers from Burdick in Central Square and Steet-Ponte outside of Utica. These are where my last 2 trucks were purchased. Funny how they tell you that you can update and give you an estimated payment in these mail offers but they have no new trucks to sell you.
Senior User
Joined: Jun 2021
Posts: 107
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the $2500 I got said buy or order by September 29. So I wasn’t restricted by on the lot inventory
Lead Driver
Joined: Oct 2014
Posts: 5,943
Likes: 1,357
From: NY/Canada border
To be honest, I don't know if there were any restrictions on whether it had to be on an in stock vehicle or not. Not shopping at this time so I didn't pay close attention. A quick perusal showed no inventory so I recycled the offer. I've gotten them by both email and US Mail.
More Turbo
Joined: Jul 2020
Posts: 709
Likes: 188
Competing will be difficult right now because dealers know they don't have to budge much at all. But in a "normal" market, absolutely. I would pin them against each other.
Do it respectfully and don't waste their time if you know they aren't serious with a competitive offer.
Do it respectfully and don't waste their time if you know they aren't serious with a competitive offer.