Wondering why Ford is trying to trademark these two names. Scout and Bronco Scout . Would seem to me the Ford and Bronco names do just fine without infringing on another classic 4x4.
Many scout/IH guys buy Fords and have F series trucks. I like mine as well but this is no more impressive than if Navistar tried to call one of there large 4x4 trucks F series models or Super Duty's

 

Since nobody has shared an opinion I guess my question might sound like I'm trying to start something, I'm not. Just curious. I also have a scout project ( ran IH's years ago before the F350) and it simply doesn't sit very well with other old IH guys like myself. Kinda wondering if the hard core Ford guys would be happy with something called the Ford Scout / Bronco Scout or not. Whatever the opinion is ,I really don't care. Opinions are just that, opinions, but I thought I'd see what they are. Indifference/ don't care, like the idea, dislike it? Like I said , really not interested in challenging anyone on their view. . .

 

Sour grapes.

In 1979, IHC was teetering on the brink of bankruptcy, FoMoCo stepped in, gave them seed money to develop a diesel engine. 6.9L Navistar diesel introduced in 1983 F250/350.

If FoMoCo had not stepped in, there would be no Navistar today.

When Studebaker closed their long time South Bend assembly plant in December 1963 and moved production to Hamilton Ontario Canada, Trucks, Hawks and Avanti's were cancelled.

IHC wasted no time acquiring Studebaker's longtime name for trucks: Transtar.

 

Yes, International was in a tough spot in the lates seventies and early 80's for any number of reasons. Unsure about the Ford thing but they definately played a big roll in keeping them going. Back then, Ford had the only good diesel pickup. I remember wanting one but couldn't afford it. Took til'' 03 before I could and just got in under the wire with the 7.3.. LOL. Despite being in bad financial shape and having a small presence in the light truck field, International did have a very big share of the medium/ heavy duty truck and farm machinery market at that time. I believe they were neck to neck with Mack in the heavy duty market and a leader in the medium duty end.. Unsure if something that large in the commercial trucking market would have been allowed to vanish without someone sweeping in at some point but maybe it would have disappeared for good. Who knows.Either way it's all speculation now and we're good with that.. For a short time Navistar/International was actually more of an assembler than a mfg company as well. The Scout name/word has been and is still used in any number of products and services today and Case is currently using it for a side by side. How it is trademarked by them? I don't know but I'm assuming CaseIH didn't include an SUV in their application. I see where you're going with the Transtar thing but IH applied that and a number of other 'star' names to the medium / heavy duty truck line and IH never used that for any of their light line pickup trucks which I'm fairly sure Studebaker would have or should have had legal claim to. Anyway I appreciate your informational input and opinion and I guess it's safe to assume you're simply indifferent about Ford wanting to use it on basically the same type of vehicle as IH did. Thanks again. .

 

IMO, the Scout is a "Cornbinder." If FoMoCo wants to use the name on a Bronco, they better be prepared for bad publicity from Scout owners/enthusiasts.

Studebaker Transtars could be pickups or medium duty trucks.

 

LOL... That's not an opinion, it's a fact.

Yes the scout guys don't like it. I'm kinda guessing the hardcore Bronco and Ford guys wouldn't be any happier. Maybe I'm wrong.


Studebaker Transtars could be pickups or medium duty trucks.Thanks for that info, I wasn't aware. With that and not knowing how Studebaker trademarked the name IH kept the Transtar in the heavy duty market, IH loadstar and fleetstar models were their medium duty line.

 

IH failed, and didn't keep the trademarks. Too bad, probably part of a series of bad decisions that led them down the road to obscurity.

You may find a more enthusiastic reaction to all this at:

BinderPlanet

JMO, YMMV.

 

That's fine. Thanks for the response. Not looking for or interested in any kind of enthusiastic reactions. Just some reasonable insight on the viewpoint from some regular Ford guys. I know there's some bad blood but I was hoping at least some here would be beyond all that so I'm not interested in going back and forth on what was or wasn't 40 years ago. It isn't as simple as IH failing over a bunch of bad decisions, that has nothing to do with anything. It has to do with trademark names. That's a double edge sword. Not much different if Jeep decided that they wanted to trademark a wrangler bronco. Just for informational purposes, International Truck has kept the word scout trademarked over the years under certain applications,. If there was a bad decision made and Navistar International lost it's legal right to it due to bad decisions, It would have been very recent.
https://trademarks.justia.com/783/26...-78326164.html
I find the trademark end of it interesting and wondering if I'm missing anything here but it seems there's a nerve that's been hit by trying to discuss Fords application so I guess any reasonable input would be nearly impossible. Again thanks anyway... ...... . .

 

1955 Lincoln Futura "Dream Car' exhibited on the auto show circuit, was later acquired by George Barris. It sat on his weedy parkway for years, then one day it was transformed into the Batmobile for the TV show.

Falcon Futura introduced in 1962, initially it was a 2 door sedan w/a Thunderbird roof and a vinyl top. When The Deuce first spotted it, he said to Lee Iacocca, "this is like putting falsies on grandma!"

Fairmont Futura introduced in 1978, it was a 'sporty' 2 door coupe w/a basket handle roof that last saw the light of day in 1983. Then Ford stopped using the name.

When Ford was looking for a new name for the car that was to replace the Taurus, they decided to call it Futura.

Meanwhile, back at the ranch, Pep Boys had acquired the Futura name for a new line of tires.

Ford tried to get the name back, no dice, Pep Boys wasn't interested, so the Taurus replacement became the 500, but not for long.

Allen Mulally, the new FoMoCo prez decided to restyle the car and to rename it...Taurus.

Toyota found out just before they planned to introduce the Lexus, that the name was being used for a brand of lawn mowers! It cost Toyota a pretty penny to acquire the name.

 

Over the years Explorer was used by Ford on the F-100/150 and early Bronco's. Explorer has been a stand alone product since 1990 or there abouts and so the named is taken.

To Scout is to Explore, it's an appropriate name on a Bronco vehicle.

I too have a long time love affair with the old Scouts and the IH light trucks and International Travelall. IH was unable to remain viable in this vehicle segment, so sad too bad for IH, Ford profits.

 

I remember those late seventies/ early eighties cars. Know exactly the model you speak of. Days of the K car and X body as well. Not a very good time overall for US cars..Almost everything was grandma's car with a little lipstick added. I knew Barris did the Batmobile, didn't know the back story. Thanks

Unlike Futura, Scout is not only a commonly used word , it's already used to sell and market all sort or items and services legally today. Actually the BSA has the biggest 'ownership' of various versions of the the word . If another camp or youth group claims anything along the lines of providing their 'scouts' with x,y or z or claim numorous 'scouting' activities, they are in trouble with the BSA. Toyota paying big bucks for Lexus over a lawn mower , it has to be either Toyota wanted complete marketing control of the name or the lawn mower mfg already had it covered on automobiles. I believe a name on a lawn mower all by itself wouldn't give the 'owner' right to everything on the planet/country unless it was clearly laid out in an application and approved. With the name Futura on tires ,pretty sure it'd be the same thing. There's no legal restriction of using the same name on items that are miles apart, I think anyway, unless something has been granted to cover everything or at least anything related to what the one on deck wants it for. With Ford , automobiles. I'm fairly sure automakers have limited claims to many names like Expedition, Seirra, Colorado, Blazer, Explorer, etc. International, or the closely associated company that still has the trademark on the old IH scout, has it under limited usages as well which are discribed in the trademark that can be accessed online. Fords application can be accessed as well. The Ford application is also somewhat limited under 'scout', not so much under 'bronco scout'. That almost seems like a product line. I'm wondering if I am missing something or misunderstanding something or if anyone here see's what's already legally covered and the loopholes. I seriously doubt Ford will get approval on the word Scout all by itself for useage on a 4x4 , suv or off road vehicle like the old Bronco's/Scouts that we all know. Unless something happen recently, Scout is still legally taken for that useage and I don't think they have a chance at it. I think Ford has a slight chance snagging it as 'bronco scout' and simply using it on a product line somehow or on some small yuppie city version of the bronco that's under 2400lb gvw. Guess what I'm also wondering is.... if Ford ends up with some version of the word Scout and uses it on a Bronco, is it worth all the trouble just to be associated with a old competitor?.Just because they can, should they? Ford has the right to so many old names that seem to be coming back with most automakers anyway. Maverick. Pinto or Falcon would be just as fitting for a tiny new bronco , which reminds me, Ford got pretty testy a while back over the word mustang being used (to sell mustang parts of all things I believe ). I'm sure they were well within their rights to do so. But there's legal and illegal and there's right and wrong. I know which one we seem to live by today but anyway.

 

As much as I'm not not big on the idea, you're right. A Bronco Scout is fitting name wise .It sounds odd at first but it does have a nice ring to it. I guess it grows on you.

Maybe ford should have come up with it first.......

 

Simple man , Simple thought ..Any of us who remember an International Scout on the showroom floor are pretty much Geezers . Broncos are generally not a Geezers style of ride .Most of today's buyers will have no clue about the Scout name .

 

Boy ain't that the truth. Cheap too . There's fair amount of poking fun at us for being a bunch of cheap old farts but for the most part I think most us will admit to it. On the other hand there has been an uptick in interest with some of the younger types looking for an older Bronco which have become very popular and pricey lately and end up stumbling across a Scout they've never seen or heard of before in the process. Some people remember grandpa having one on the farm or going on camping trips or whatever and want to recapture something and scrounge one up. There's more younger, meaning under 40 guys, with one than you'd expect but overall, ya the old IH's are basically outdated old man vehicles.

 

Several years ago, I read a post where someone with a Stupor Duty inquired about Titan fuel tanks.

I wondered why anyone would install a Nissan Titan fuel tank on a Ford.

Then I found out that the Titan fuel tanks have nothing to do with Nissan.

In the early 1950's, Sayers & Scoville, a "professional car" body maker converted a few F1 panel trucks to a suburban type vehicle by adding windows and a second seat.

Then Marmon-Herrington converted them to 4WD, calling them Ranger.

1958/60 Edsel had a Ranger model. This was the first use of this name by FoMoCo.

Besides Chevrolet & GMC using the Suburban name, Nash also used it during the 1940's for a utilitarian vehicle that today would be known as an SUV

When American Bantam won the US military's design contest for a new vehicle, they called it a Scout Car.

But American Bantam (a tiny Butler PA auto maker) didn't have the facilities to build them, so the contract was given to ******-Overland and they called it .. Jeep.

American Bantam was aced out, all they got for their efforts was a contract to make some trailers for Jeeps.

Jeep is the most 'traveled' brand in automotive history, being owned by at least 10 different auto makers.