Invoice Pricing and Rebates
Elder User
Joined: Apr 2017
Posts: 523
Likes: 0
From: Eagan, MN
You can go to many websites to find what invoice price is. True car I believe shows invoice priced. KBB, Edmunds, etc. If you want a dealer to offer it, just ask the dealer or get bids. I had several dealers that offered under invoice price with a simple bid request.
I am not sure what rebates are after 1/1, but AQHA and Sams Club is still good.
I am not sure what rebates are after 1/1, but AQHA and Sams Club is still good.
Senior User
Joined: Jun 2017
Posts: 329
Likes: 2
I have found Edmunds.com to be a good resource to checking invoice pricing. But as others have said, any dealer that would not show you the invoice pricing is probably a dealer you should pass on trading with........
Mountain Pass
Joined: Feb 2005
Posts: 204
Likes: 4
NADA is also a good source for invoice pricing. The build I did on there matched the dealer’s invoice number exactly. I haven’t been able to find any PCO’s recently and all my dealer sees is $1000 customer cash offer. It will probably be the same in January. Ford is doing well right now on trucks and SUV’s so no need for incentives in their eyes. You’ll just have to negotiate a deal that is 10% or more below MSRP. That is the general consensus for deals on SD from what I have found. However you should be able to find a great deal on a 17 right now. I see some large volume dealers offering $10k to $12k off 17’s.
Senior User
Joined: Sep 2017
Posts: 179
Likes: 0
10-11% off MSRP sale price BEFORE tax and fee's is where the 18s are landing using A plan pricing. In general invoice now days is around 5-6% below MSRP. Automakers have slowly brought invoice closer and closer to MSRP over the last 10-15 years as everyone demands to pay invoice or less 
They just "hide" the profits in volume incentives now.
They just "hide" the profits in volume incentives now.
More Turbo
Joined: Jan 2017
Posts: 633
Likes: 42
100% Agree with you...I believe this began when the WWW became available to everyone and true invoice was easily discovered.
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Senior User
Joined: Sep 2017
Posts: 179
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Usually the only thing that makes A plan a better deal now days is the cap on dealer fee's of $100 vs the $700 or so most dealers charge.
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More Turbo
Joined: Feb 2013
Posts: 618
Likes: 69
I've been building and pricing the new trucks each year and the spread between MSRP and invoice is indeed getting smaller and smaller each year.
However, what is "invoice pricing"? My guess is that its a number that makes the consumer happy the closer they get to it or under and has little to do with the actual cost of building a truck. As the spread gets smaller, the consumer may feel he's getting a good deal while the manufacturer is actually increasing their bottom line. On the plus side, it is number that everyone can use as a reference point, but I'd use "invoice" as the absolute most I'd pay with the aim of coming in a little under if possible.
Adam
However, what is "invoice pricing"? My guess is that its a number that makes the consumer happy the closer they get to it or under and has little to do with the actual cost of building a truck. As the spread gets smaller, the consumer may feel he's getting a good deal while the manufacturer is actually increasing their bottom line. On the plus side, it is number that everyone can use as a reference point, but I'd use "invoice" as the absolute most I'd pay with the aim of coming in a little under if possible.
Adam
Laughing Gas
Joined: Dec 2017
Posts: 1,077
Likes: 8
x2 on NADA. When I ordered my 18, NADA had MSRP and invoice numbers before they were released on Ford.com and before the dealer had any numbers. It wasn’t until a couple weeks after I placed the order that the 18 pricing was released but sure enough, NADA matched MSRP and invoice down to the last dollar.
Junior User
Joined: Jun 2013
Posts: 51
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Junior User
Joined: Jun 2017
Posts: 69
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From: Kentucky
Mountain Pass
Joined: Feb 2005
Posts: 204
Likes: 4
Here is one of the build sheets my dealer did for me. He included invoice and all the plan prices as well. I added the % off MSRP at the bottom. The plans also save you $500+ on fees plus other rebates can also be subtracted from the bottom line.