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Percentage off MSRP?

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Old Sep 30, 2017 | 08:23 AM
  #1  
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Percentage off MSRP?

What percentage off MSRP (Prior to Ford incentives) have you been able to negotiate for the purchase of your 2017 Super Duty?

BTW... I'm aware of PCO (thanks again @WTN66!), AQHA, EAA, etc.

I've been on True Car and pricing is about 7.7% below for my desired configuration.

If you've gotten a great deal, I'd love to hear about it!

Thanks!!
 
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Old Sep 30, 2017 | 09:40 AM
  #2  
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I was able to negotiate 12.5% off MSRP, then and only then did I bring up my PCO rebate and first responder rebate.
 
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Old Sep 30, 2017 | 09:52 AM
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From: Edmonton Alberta Canada
In Canada I do believe 15% is the markup up or down if you consider MSRP as the starting price. Not including incentives or free stuff.
 
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Old Sep 30, 2017 | 10:17 AM
  #4  
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9% off msrp before any other discounts
 
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Old Sep 30, 2017 | 10:29 AM
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Originally Posted by rick danger
9% off msrp before any other discounts
Same here.
 
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Old Sep 30, 2017 | 10:36 AM
  #6  
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Buy now or wait

Looking at an F350 KR DRW, MSRP $78,410 dealers is down to $68,871 with no rebates in yet. Anyone know if the 0% on Super Duty's will be back in October?


The Houston area dealers are offering close to "A" plan for everyone today, earlier in the month you had to have a loss certificate from your insurance company.
 
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Old Sep 30, 2017 | 10:44 AM
  #7  
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Just purchased yesterday. MSRP was 51,025...I paid 46,020 before incentives/rebates.
 
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Old Sep 30, 2017 | 12:17 PM
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Got 12% off MSRP on an ordered truck. That included the $750 rebate from ordering the brochure, so technically 11% before that rebate. Seems like now it has been increased to $1,500. I bought my truck in March of this year.
 
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Old Sep 30, 2017 | 01:21 PM
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This was last year(11/30) but we backed into a $70k drive-out price on a sticker price of $72.4k. Selling price was $65,646 which amounts to about 9.5% off sticker. Taxes, fees, and astronomical Florida doc fees, minus $1k rebate. This was a cash deal which may not have got me the best #, but this one had everything I wanted and then some. Delivered to my office with a full tank of fuel too.
 
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Old Sep 30, 2017 | 04:57 PM
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Some of those numbers are incredible. I haven't been able to get close to that from any dealer within 500 miles of me. However, I don't think we're all comparing apples to apples. For example, on most of the trucks I've looked at, invoice was between 5.5-6% below MSRP. As I understand it, hold back is another 3%, so anything over a 9% discount, and the dealer is only making money on factory incentives. So, are your dealers making up profit with huge fees? Are your "negotiated prices" inclusive of the $1295 destination fee?

I think the only way to do an accurate comparison is for people to list multiple pieces of information, including:
-MSRP:
-Invoice:
-Negotiated Price:
-Dealer fees, excluding taxes (e.g., doc fees, tag fees, destination charges, if applicable)
-Sales price (excluding taxes and rebates)
 
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Old Sep 30, 2017 | 05:13 PM
  #11  
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From: San Antonio, TX
MSRP $61,510.00
Dlr Invoice $58,041.86
Negotiated Price $56,250
Rear liners $154.16
Incentives/Rebates <$3,000>
Sales Tax $3,337.00
Doc Fees $482.52
Final Price w/ TTL $57,224.44
 
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Old Sep 30, 2017 | 05:14 PM
  #12  
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From: Texas
Holiday Ford, Whitesboro Texas about 10.5% off MSRP.
 
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Old Sep 30, 2017 | 05:25 PM
  #13  
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Originally Posted by WTN66
MSRP $61,510.00
Dlr Invoice $58,041.86
Negotiated Price $56,250
Rear liners $154.16
Incentives/Rebates <$3,000>
Sales Tax $3,337.00
Doc Fees $482.52
Final Price w/ TTL $57,224.44
This is more in line with what I'm seeing. [(56250+482.52-154.16)/61510]-1 = 8% discount from MSRP.


Using the same calculation, the truck I am about to purchase will be 7.42% below MSRP prior to rebates and taxes.
 
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Old Sep 30, 2017 | 05:59 PM
  #14  
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$800 under invoice on a $78,590 truck. I paid $73,319, about 6.7% off.

I also got additional discounts, including the $500 AQHA, $750 financing rebate, $1500 incentive and $750 Private Cash Offer. And $1,850 in dealer bucks.

MSRP $78,590.00
Dealer Discount ($5,271.00)
Base Price $73,319.00

Financing Incentive ($750.00)
Ford Incentive ($1,500.00)
Private Cash ($750.00)
AQHA ($500.00)
Saxton Rewards ($1,849.17)
Total After Discounts $67,969.83
 
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Old Sep 30, 2017 | 08:02 PM
  #15  
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I'm in commiefornia(9.5% tax rate plus reg) and I just got an F350 SRW Platinum. MSRP was 78,765, OTD was 78,233.
Good luck.
 
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