Ford's option/model strategy
For the record, I am a bells & whistles person, meaning I do like to load up my vehicles with good options, no matter how seemingly insignificant they might be (i.e ambient lighting as a good example). For those who are content with more basic features, you might not have interest in this topic :-) However, for those who do like various creature comforts, I sure wish Ford would make features available across most mid to upper end trim packages. Some examples:
- Ambient lighting is only available on the Platinum and above, should be available on FX4 and above. This is a very basic & inexpensive option, yet adds a nice touch to the interior.
- Cooled seats only available on King Ranch and above, should be available on FX4 and above
- Bed sizes vary by model....I get the 8ft bed not being available on the SCREW, but not the 6.5 bed on the Limited or Harley in a SCREW config
- FX4 seems to be the only model where you can get the EB & 4.10 gears, but I haven't played around with all of the configs yet, so this is only partially verified.
These are just a few examples, I'm sure there are more. I get the need to differentiate between models, which Ford does a good job of through various exterior features, and with various interior trim pieces, leather combinations, etc. The point being is that most models can still be easily differentiated by offering certain consistent features across a wider variety of models.
To this point, I think FX4 and above should offer the same creature comforts (i.e. heated and cooled seats, not just heated) and bells/whistles (i.e. ambient lighting). Put them out there as options at least, let people pay for them if they want them, and not charge people if they don't care about them.
Anyone else feel the same way, or am I just being too picky? For the record, my dealer contact said that he does hear this complaint from quite a few people about the F150s in particular.
Give me an EB FX4 with 4.10 gears with heated AND cooled seats, ambient lighting, etc.....and I'll go buy one tomorrow. 2012 mabye?
However, you can still buy the accessory/floorboard lighting you are talking about aftermarket from the Ford website. It can be installed on other models but just can't come from the factory that way - go figure.
Ford...over the years...has become a leaner company that is building a much better product and can turn a profit. The days of trying to please everyone are long gone. After all...life is a series of compromises!!!
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While I realize that Ford has scaled things back and has been turning out better quality vehicles, I also have often thought that they sometimes package things the way they do in order to steer consumers toward higher end, higher profit models.
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On the topic of the ambient lighting kit, it does appear to be a dealer option only, and I'm not sure it's the same as what comes in the Platinum and above. According to my dealer contact who "tells it like it is" and appears very knowledgeable, it's an older style kit that Ford may be trying to phase out. If anyone else can confirm this for fact, I'd appreciate it. There was an older kit that had a simple single light in the cup holder area w/o the clear ring to go around it (which looks much better). If I knew I could get the same exact kit that comes in the Platinum and above and do a self install, that would be one less piece to cross off my list.
I'm pretty much satisfied with the interior options and exterior color choices. I do think that Ford needs to make a clean break from the very dull and dated grey and tan interiors.
I would also like to see chrome bumpers come back in more trim levels. Painted bumpers turn me off.













