Interesting Pricing
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Senior User
Joined: Sep 2010
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From: League City, TX
Interesting Pricing
Not sure why, but I found it interesting that the pricing structure has seemed to change on the '11 SD XLT.
Right after purchasing my truck, at the end of September, I went to the Ford website and priced out the exact same truck and viola the price matched the window sticker ($54K)
Yesterday I did the same thing and the price on-line was $1000 less ($53K).
So my theory is that they inflated the earlier price in order to provide a $1000 XLT package discount on the window sticker. This is assuming that the package discount incentive has ended.
The net effect is that the truck costs the same, but I guess that it didn't dawn on me that Ford would manipulate the pricing.
Does anyone know if this is a common occurance?
Right after purchasing my truck, at the end of September, I went to the Ford website and priced out the exact same truck and viola the price matched the window sticker ($54K)
Yesterday I did the same thing and the price on-line was $1000 less ($53K).
So my theory is that they inflated the earlier price in order to provide a $1000 XLT package discount on the window sticker. This is assuming that the package discount incentive has ended.
The net effect is that the truck costs the same, but I guess that it didn't dawn on me that Ford would manipulate the pricing.
Does anyone know if this is a common occurance?
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Senior User
Joined: Sep 2010
Posts: 421
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From: League City, TX
I don't have the patience to order a vehicle, so I don't know but would hope that the dealership would honor the price they quoted. Good luck.
New User
Joined: Nov 2010
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Yeah, I noticed mine went up about $400 from the DORA to the window sticker and the price level changed from 125 to 130. I signed the purchase agreement at the 125 price level when I ordered so I expect to hold them to it - we'll see.
Elder User
Joined: Jul 2010
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From: herriman utah
the $1000 deal is confusing, until I learned what they were doing I thought I was being ripped off. the computer does not show the $1000 XLT value discount only the window sticker does. if you do a build and price, then the website just shows 1k less on the build in price.
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Senior User
Joined: Sep 2010
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From: League City, TX
Joe. When choosing options on an XLT (I assume Lariat, etc. too) the 20" wheels are on the exterior tab, scroll all the way to the bottom.
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Posting Guru
Joined: Jul 2001
Posts: 1,126
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From: Austin, TX USA
Not sure why, but I found it interesting that the pricing structure has seemed to change on the '11 SD XLT.
Right after purchasing my truck, at the end of September, I went to the Ford website and priced out the exact same truck and viola the price matched the window sticker ($54K)
Yesterday I did the same thing and the price on-line was $1000 less ($53K).
So my theory is that they inflated the earlier price in order to provide a $1000 XLT package discount on the window sticker. This is assuming that the package discount incentive has ended.
The net effect is that the truck costs the same, but I guess that it didn't dawn on me that Ford would manipulate the pricing.
Does anyone know if this is a common occurance?
Right after purchasing my truck, at the end of September, I went to the Ford website and priced out the exact same truck and viola the price matched the window sticker ($54K)
Yesterday I did the same thing and the price on-line was $1000 less ($53K).
So my theory is that they inflated the earlier price in order to provide a $1000 XLT package discount on the window sticker. This is assuming that the package discount incentive has ended.
The net effect is that the truck costs the same, but I guess that it didn't dawn on me that Ford would manipulate the pricing.
Does anyone know if this is a common occurance?
Kind of pissed me off - but I got over it...
& yes there was a time where the xlt discount showed on the "Build & Price"..
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Posting Guru
Joined: Apr 2004
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From: Corinth, TX
maybe they just decided to re-word the pricing... instead of an "XLT Package discount" which may not make sense to some, they just lowered the price of the XLT package... I don't know, but if the net price is the same, why fret?
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Senior User
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From: League City, TX
Almost like a store raising the price of a product, putting it on sale for the original price and then telling you what a good deal you got.
Posting Guru
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From: Austin, TX USA
Posting Guru
Joined: Apr 2004
Posts: 1,399
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From: Corinth, TX
I guess to me it just seems like a different way of saying the same thing. What irks me is the new rebates that always come out the day after I buy something. They got me this time with the trade-in rebate. it came out immediately after I traded for my 2011
Posting Guru
Joined: Jul 2001
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From: Austin, TX USA
But he gave me a couple of freebees Not worth 750 - but he didn't have to do anything...
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