Two Tone Trucks that Show Why Ford Dominated the 1970s

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1977 F-250 highboy

The decade was a incredible time for dentsides, bumpsides, highboys, and some of the most enduring Ford trucks. 

Ford came roaring into the 1970s at the top of their game. The automaker opened their new plant in Louisville, Kentucky to handle growing demand for trucks. Sales were solid and rising. And the company was expanding their truck fleet. Ford introduced more luxury with trims such as the Ranger XLT, and more options in the F-series and Broncos. Encompassing two generations, the 1970s is considered by many to be Ford’s golden era. We love the Ford trucks of the era for many reasons. But mainly because they designed some of the industry’s most iconic trucks that continue to garner rabid fans and kick asphalt today.

From 1967 to 1972 Ford produced its fifth-generation F-series–aka, the Bumpsides. And from 1973 to 1979 the Dentsides dominated the sixth-generation trucks. Some of our favorite trucks came from this era, in all their two tone glory.

Bronco Goes Buck

1979 Bronco Free Wheelin

Ford refreshed the Bronco for it’s second-generation (1978-1979) with a beefer rig. They expanding engine options, and offering special editions. This 1979 Ford Bronco Free Wheelin’ edition pictured here is a cherry example, and pretty rare to find.

1979 Bronco Free Wheelin

Owned by Cody Barrett, it appears that his beaut is headed to to the auction block. Give him a follow on Instagram if you are interested in this gorgeous piece of Ford history.

Click HERE for the next truck!

Longtime automotive journalist S.J. Bryan has been covering the automotive industry for over five years and is an editor with Ford Truck Enthusiasts and regular contributor to F-150 Online, Harley-Davidson Forums, and The Mustang Source, among other popular auto sites.

Bryan first discovered her passion for all things automotive while riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.

The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.

S.J. can be reached at sherryjbry@gmail.com.

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