Ford’s F-150 Tough Science Takes on the Obstacle Course
As part of Ford’s biggest marketing initiative ever for a truck, they worked with John Brenkus of ESPN’s Sport Science to create a series of online videos testing the science of the new truck.
Called Tough Science, Brenkus and company put the new truck to the test.
http://youtu.be/rJVJWyHSTxY
In this video, titled The Ultimate Game Changer, Brenkus makes a football analogy. The four best running backs of all time weigh approximately 207 lbs and are all less than 6 feet tall.
The point of the analogy that the lighter, more nimble F-150 will also be more capable than a heavier version of the truck.
They set up an obstacle course designed to test the 2015 F-150. There’s a log test, which stresses the suspension system, and emphasizes how much torque the engine has.
There’s a slalom in which a lower center of gravity is important. In a braking test, weight is the enemy for stopping. Lastly, a giant mud pit is employed to test the truck’s overall power.
The 2.7L EcoBoost is lighter than the 5.0L Coyote V8, and in a truck that is 700 lbs lighter for 2015, lowers the center of gravity. This helps it in the slalom, while the 2.7L’s torque makes conquering the log test a breeze.
While they don’t get any braking distance numbers, the F-150 does stop short of the big wrecking ball that would turn it into a crushed can.
Finally, and for good visual measure, the truck trounces the mud bog, throwing dirt and mud everywhere. Truck yeah!
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