Dallas, Jan. 26, 2006 - From the ranch to the city, Ford F-Series pickup trucks remain kings of Texas . The Texas Auto Writers’ Association (TAWA) recently named the 2006 F-Series Super Duty "Truck of Texas." This makes the third consecutive year that F-Series has been named the "Truck of Texas," a feat unmatched by any other manufacturer.

In addition to winning the coveted "Truck of Texas" award, Ford also was named the "Truck Line of Texas" for the seventh consecutive year. The Ford F-150, winner of the "Truck of Texas" award in 2003 and 2004, added TAWA's 2005 "Best Full Size Pickup Truck" award to more than 40 other coveted automotive awards, further cementing its position as the "Most Awarded Pickup Truck" in automotive history.

"Those awards are strong endorsements for F-Series," said Mark Grueber, Brand Manager for the Texas region. "The awards reflect the expert opinion from the specialized press as well as our loyal Texas customers." The F-Series leadership has a long history in the Lone Star State . S ince its introduction in 1948, the F-Series has set the truck standard; including the Super Duty, which redefined the heavy duty pickup market; the availability of the Tow Command System, which includes a class-exclusive trailer brake controller; and the current F-150's capability and luxurious interior.

To keep the leadership in Texas and the nation, the F-Series has always stayed true to the spirit of the original 1948 F-Series -- powerful engines, spacious interiors, unrivaled capability and unsurpassed toughness at a great value. "Built Ford Tough" isn't just a slogan; it's what F-Series delivers.

In 2005, the F-Series sold 901,463 trucks making it the "Best-Selling Truck in America" for the 29 th consecutive year and the best selling vehicle in the industry for 24 straight years.

Ford has a very sharp customer focus in Texas , with local alliances and associations keeping a strong connection between Ford and the Texas community. Ford's associations and sponsorships include: The Dallas Cowboys, Houston Texans, Professional Bull Riders, Monster Jam, official truck of NASCAR, Cabela's, Toby Keith, Houston Livestock and Rodeo, FFA, Coastal Conservation and the San Antonio River Walk.

"When you go anywhere in Texas , you can clearly see the love and passion for Ford F-Series," said Grueber. "Texans prefer our trucks because we offer proven capability, toughness, innovation, quality and craftsmanship. We continue creating trucks that proudly represent the Texas lifestyle, such as the King Ranch and the F-150 Texas Edition. For those reasons Ford trucks remain kings of Texas ."

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