Two-Tone Mercury M-1 Is a Proper Blue Oval Alternative

This pickup is a classic Canadian M-Series model.

By Brett Foote - January 18, 2023
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Interesting Footnote
1 / 7
Long Running Trend
2 / 7
Recently Restored
3 / 7
Spartan Cabin
4 / 7
Legendary Powerplant
5 / 7
Real Looker
6 / 7
Great Value?
7 / 7

Interesting Footnote

Back when the F-Series was just finding its footing in the market (and reinventing the truck as we know it), Ford Canada had split its sales divisions into two - one for Ford, and one for Mercury and Lincoln. It also wound up selling the F-Series pickups of that era not only with Blue Oval badges, but also Mercury ones, in this case, as the M-Series. Today, we don't see many M-Series pickups out there, but this gorgeous 1951 M-1 is going up for grabs at Mecum's Kissimmee auction.

Photos: Mecum Auctions

Long Running Trend

In 1951, Mercury began using the "M" series moniker while Ford went to "F," which is precisely why this pickup is called the M-1 - the Mercury version of the F1. Otherwise, the two trucks are mostly identical, save for exterior badging and trim, a trend that mostly carried on until 1968.

Photos: Mecum Auctions

Recently Restored

These days, we don't see a whole heck of a lot of M-Series pickups, but this M-1 is certainly one of the nicest we've stumbled across in a long time. It was recently treated to a total restoration and has accumulated just 620 miles since its completion.

Photos: Mecum Auctions

Spartan Cabin

Peek inside, and you'll find the same spartan cabin present in F-Series trucks of this era, with little more than a gray vinyl bench seat, rubber floor mats, a pushbutton AM radio, a heater, defroster, and not much else. But then again, that's because these trucks were designed to work.

Photos: Mecum Auctions

Legendary Powerplant

Power comes from Ford's 255 cubic-inch Flathead V8, which is mated to a three-speed manual transmission. That combo won't exactly light one's hair on fire in terms of performance, but it's a reliable and rather iconic powerplant that'll keep on chugging along as one might expect.

Photos: Mecum Auctions

Real Looker

On the outside, this 1951 M-1 is certainly a looker thanks to its teal and silver two-tone paint job, black-painted grille and running boards, refinished wood bed floor with chrome strips, and black 16-inch wheels with chrome Mercury script hubcaps wrapped around bias-ply wide Whitewall tires.

Photos: Mecum Auctions

Great Value?

Though they aren't terribly common, these old Mercury trucks don't command crazy prices, which is a bit of an anomaly in today's world. Regardless, the auction estimate on this example is between $30,000-$40,000, which is a great value for such a beautiful and rare old truck.

Photos: Mecum Auctions

>>Join the conversation about this Mercury M-1 right here in the forum.

For help with your maintenance and repair projects, please visit our how-to section of Ford-trucks.com.

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