Here's Why a Maverick EV Makes Too Much Sense Not To Happen

Making Sense

After ignoring the compact pickup market for years (along with pretty much every other automaker), Ford finally jumped back in that space with the 2022 Maverick, which has since become a massive hit with consumers. Turns out, a lot of folks are in the market for an affordable, efficient, and utilitarian pickup. And that's precisely why a recently rumored Maverick EV makes a ton of sense, too.

Photos: Ford

Following Suit?

Ford recently filed trademarks for "Ranger Lightning" and "Maverick Lightning," which sure seems like an indication that it intends to follow up the F-150 Lightning with smaller all-electric variants. The latter model is currently the most affordable EV pickup on the market, but models equipped with the extended range battery still exceed the $70k mark.

Photos: Ford

Massive Gap

Otherwise, both the Rivian R1T and GMC Hummer EV are priced significantly higher, making EV trucks out of reach for most. There is a massive need to launch some EV models that are priced affordably, and we're beginning to see more and more passenger cars and crossovers land on the lower end of the spectrum. As for trucks, well, that simply isn't the case.

Photos: Ford

Potential Hit

Currently, the Maverick Hybrid starts out at just a hair under $20k, which makes it an incredible value for any vehicle, let alone a pickup. If Ford can figure out a way to make an EV version for somewhere around $30k, it would also have a massive hit on its hands, for a number of reasons.

Photos: Ford

Huge Demand

Currently, EV manufacturers are having a hard time meeting demand, and this is particularly true of pickups. All three of the R1T, F-150 Lightning, and Hummer EV have been selling for massive amounts of money on various auction sites in recent months as folks are clamoring to be among the first to own one.

Photos: Ford

Case Study

Ultimately, some of these early EV pickups could prove to be novelties, however, as they simply can't tow or haul things across long distances. But Maverick owners don't generally do those kinds of things. Most simply want an economical piece of transportation that can haul things in the bed from time to time, and that makes an electric variant very feasible.

Photos: Ford

Perfect Fit

At this point, it seems virtually inevitable that Ford will make a Maverick EV, but that certainly isn't set in stone yet. However, in its quest to electrify everything, an all-electric variant of the Maverick makes perhaps more sense than any other model in The Blue Oval's current lineup.

Photos: Ford

>>Join the conversation about the possibility of a Maverick EV right here in the forum.

For help with your maintenance and repair projects, please visit our how-to section of Ford-trucks.com.