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That is a pretty good read. Lots of different things it addresses too. I hope they can make it through these tough times, I sure would hate to have to find another favorite brand of a truck to buy!
thats an awesome read. another reason to love my truck and vow to buy another!!! i particularly like this paragraph!!!
"So, in one of several moves to break from the Detroit pack, Ford this spring will roll out a marketing campaign that takes on its foreign rather than domestic competition, and emphasizes the firm's longevity, financial soundness, product quality and new-feature enhancements."
This is great news Les, I hope this trend continues. Alan Mulally is doing what Bill Ford couldn`t.
Hopefully he does for Ford what Lee Iacocca did for chryco in the 80`s.
This is great news Les, I hope this trend continues. Alan Mulally is doing what Bill Ford couldn`t.
Hopefully he does for Ford what Lee Iacocca did for chryco in the 80`s.
I think it demonstrates how important the man at the top is...his common sense, his philosophy and priorities....
Here is some trivia.
Lee Iacocca worked for Ford in the 70's. In 1972 he designed the mini van that he presented to Chrysler when he became CEO there. Ford rejected his idea of the mini van in 72.
So the mini van was first developed with Ford. Someone dropped the ball then.
Thanks for that trivia Glen, I never knew that Ford rejected the idea of the mini van.
I think all the North American car manufacturers dropped the ball some what during the 80`s up into the late 90`s.
Very interesting indeed. Definitely not from a mojor publication though. Wow, the spell checking and grammar were awful. Makes a guy wonder. About the content, I'm glad to see the boys in blue saw the problems with the way things were moving with the industry. Before all the economic downturn, Ford was streamling to be more viable. It was very well timed (read: lucky) but inspite of that, all three companies should have followed suit. Quite frankly, the were very focused on their 'US is the best' mindset and they were expecting to just muscle through as they had been. Very glad to see that somebody actually was thinking.
Rezvani's Latest Post-Apocalytic Monster Is a Ford F-150 Raptor Underneath
Slideshow: Called the Fortress, the 850-horsepower pickup combines Raptor underpinnings with military-inspired features, survival equipment, and a starting price of $285,000.