Ford said sales in June fell 28.1% to 174,091 vehicles, hurt particularly by weak truck sales. U.S. truck sales slumped 35.6% to 101,981 from last year. Sales of its F-Series pickup truck, which makes up about 25% of the company's overall sales, tanked 41%.

WOW, what a difference one year makes. Ford will be forced to make some drastic changes in their over all business approach in selling vehicles in the US to survive now. Oil has changed America forever. Especially in the auto/airline world. More pain and suffering to follow to all of these good, hard working, people in these two sectors of our economy. What a dirty rotten shame.

 

Those are some tough numbers to swallow! Obviously the market has/is changed/changing.

 

I can just see some of Ford's meeting rooms today...the marketing folks are busy trying to dream up a way for Ford to create the most powerful, capable, and fuel efficient trucks & SUVs on the planet. Problem is, they should've been doing this 10 years ago!

 

Well at least they can make changes still to their new truck. Dodge and Toyota will have a hard time selling trucks with 400 hp with gas at $4/gl and some talking heads on TV stating $7/gl next year.

I am fortunate that I have a company vehicle. My super duty sits and has become a 10 mile a week truck due to this insanity.

 

Still make some changes.....maybe??? However, the current Toyota and GM engines already do better than the current 5.4, so Ford has work to do regardless.