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Tagline shuffle: "Bold Moves" out, "Ford. Drive One" in

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Old 03-19-2008, 11:00 AM
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Tagline shuffle: "Bold Moves" out, "Ford. Drive One" in

Never was a big fan of Bold Moves, so I think this is a good thing.

Heres the link: http://www.autoblog.com/2008/03/19/t...-drive-one-in/
 
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Old 03-19-2008, 12:03 PM
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I like the new tag line myself.
 
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Old 03-19-2008, 05:35 PM
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I never liked "Bold Moves." Kind of like anything that needs to tell you it's cool, is definately not. The new slogan is better but IMO, they are still trying to find the one that sticks in your mind or can start a conversation. "Ford. Drive one" just sounds like such a pitiful plea to be seen and recognized.
 
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Old 03-19-2008, 10:58 PM
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If they want to get attention they need to come right out and say what they want to say

Ford-Please buy this *****. Seriously the bank just called twice.

Mike
 
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Old 03-19-2008, 11:40 PM
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From what i read they are trying to go back to "have you driven a ford lately". Alan the new CEO at ford sure loves the old ford names.
 
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Old 03-19-2008, 11:46 PM
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I don't think that's a bad idea at all. That was very catchy and has been one of the best IMO that Ford ever had.

Mike
 
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Old 03-19-2008, 11:53 PM
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I'd like the slogan--and the reality....

Of "Quality is Job #1"...actually, based on Consumer Reports, Ford is the best of the domestic mfrs at this point.

And in this marketplace, they need to hustle getting the Fiesta out into the world, and maybe giving us the new gen Focus that is the basis of the Mazda3 and Volvo C30. Instead, we get a restyle job and the removal of the wagon and hatchbacks from the line (and small wagons/hatches make SENSE).
 




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