I am looking to order a new F350 and the dealer has placed a PDAF or DAF assessment fee (difficult to make out on fax) of $638.00. I can't remember what this is, but I thought at one time this was just a way to boost dealer profit.

Thanks.

 

$638 bucks.. they better fill that tank, wash it and steam clean the carpet.. If thats a document fee, i'd slap the living crap out of them..

 

Wow - did you ask the dealer?

 

FDAF" stands for "Ford Dealer Advertising Fund

 

Cute, you get to pay for their advertising?

I'd send Storm over there to slap the living crap out of them.

 

That's pretty stupid.. I just went over my invoice and I dont have that on my truck..

 

I think the charge is dealer optional

 

DON'T PAY IT! Dealers get reimbursed from the factory for their advertising on top of the other holdbacks that you never see. Thats why a dealer can make a profit when selling a vehicle for invoice price. The DAF is definetly an add on.

 

Good information. I thought this was the case. I spoke with the salesman indicating to him that I had not paid this "assessment" the last time I ordered a a truck from this dealer 4 years ago and that I have 2 other dealer quotes for the same truck which do not contain the fee. They have given me a price of $600 over invoice (which will still be negotiated) and now this FDEF fee of $638.00. I told the salesman that I will pay a little over invoice, but not 1238.00 over. He said he was going to look into it". What is funny is that he said "well it is a fee that is on every vehicle on our lot and I think it is part of the invoice price". If there not willing to remove it I told him that I will simple have to go one of the other dealers.

 

Even if they remove it, you'd better read that sales contract REAL WELL, as they're likely to bury something elsewhere to make up for it.

Me? I'd find a more up-front, honest dealer.

They're out there!

Pop

 

take it off. i just bought a new 4x4 cc f250 kr for 300 over invoice minus 2500 incentive - that was on there at the time of purchase and i said no - they removed it.