Advertising Really Works
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From: Mansfield, TX USA
Advertising Really Works
Earnings from Valvoline Instant Oil change more than doubled, Ashland said, while Valvoline International achieved a record first quarter, with a nearly four-fold increase. According to Covington, Ky.-based Ashland, earnings at Valvoline Instant Oil Change were driven by a higher average ticket, representing premium oil changes and ancillary services. Premium oil changes now represent more than 50 percent of all oil changes at Valvoline Instant Oil Change centers.
Yet premium oils sales continue to rise.
My guess is that people are finally beginning to understand that the 3000 mile OCI is just a myth, and are "stretching" their OCI to 5000 miles or more. But to compensate, they are using "the good stuff".
PS - An excerpt from Valvoline's website:
Valvoline offers a full line of premium conventional motor oils that are specially formulated for the full life of the engine. . . . All Valvoline oils are formulated with advanced additive technology and premium base oils for high performance and an enhanced engine life.
OK. I found the reason, it is listed on Valvoline's website too:
Conventional oils are often thick and slow in extreme cold making it difficult to start your engine, providing less protection when it does start and increasing fuel consumption. At extreme high temperatures conventional oils can thin out and thus fail to provide proper lubrication, they can also chemically breakdown. All of these scenarios expose your engine to potential harm due to decreased oil performance. Synthetic oils maintain a more consistent viscosity over a broad temperature range and are less prone to chemical breakdown allowing them to better protect your engine when things cool down or heat up. As a result, owners who use premium oils see improved performance and longer life from their investment. And that makes it all worthwhile.
With respect to conventional oil, Valvoline says:
All Valvoline oils are formulated with advanced additive technology and premium base oils for high performance and an enhanced engine life.
As a result, owners who use premium oils see improved performance and longer life from their investment.
Last edited by jschira; Jan 30, 2008 at 07:28 AM.
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From: Trussville, Alabama
HA! As I was reading your posts of the Valvoline quotes I thought "They are contradicting their own press!" and that is what you pointed out.
One the one hand our conventional oil is great, but on the other hand our conventional oil is no good, prone to break down, etc.
Gimme a break. It's insulting to my intelligence to see such drivel.
But, apparently not insulting to a large segment of the auto driving public.
But in fairness, many folks just don't know and as such are likely willing to spend more money for what is IMO a negligible benefit.
I'll make it a point to avoid buying any Valvoline products from now on.
Not that I ever bought any anyways.
One the one hand our conventional oil is great, but on the other hand our conventional oil is no good, prone to break down, etc.
Gimme a break. It's insulting to my intelligence to see such drivel.
But, apparently not insulting to a large segment of the auto driving public.
But in fairness, many folks just don't know and as such are likely willing to spend more money for what is IMO a negligible benefit.
I'll make it a point to avoid buying any Valvoline products from now on.
Not that I ever bought any anyways.
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From: Running Springs CA
Castrol does the same thing. Syntec ads on TV slam "conventional" oil, while other ads tell us how great GTX is.
(Note to self. Since I am a BP stockholder, if it makes extra profit, who cares?)
I have to give credit for logical marketing to Mobil with the 5000, 7500 and EP (15,000mile) formulas. How that plays with the average consumer, I have no idea.
Jim
(Note to self. Since I am a BP stockholder, if it makes extra profit, who cares?)
I have to give credit for logical marketing to Mobil with the 5000, 7500 and EP (15,000mile) formulas. How that plays with the average consumer, I have no idea.
Jim
Last edited by jimandmandy; Jan 30, 2008 at 09:15 AM.
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From: Mansfield, TX USA
Originally Posted by BrianA
But in fairness, many folks just don't know and as such are likely willing to spend more money for what is IMO a negligible benefit.
The only time I go to kwikie-lubes is to get mandatory state inspections. I listen to the "techs" selling additional services. Mostly soft-sell, no high pressure tactics, but obviously, many people buy into the pitch.
I have considered investing in a kwikie-lube or two over the years but decided that I could not make any money. Up-selling is necessary to be profitable, and I in good conscience could not do it. I would always recommend the cheapest oil that I sold and 5000-6000 mile OCI's.
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From: Mansfield, TX USA
Originally Posted by jimandmandy
Castrol does the same thing. Syntec ads on TV slam "conventional" oil, while other ads tell us how great GTX is.
CASTROL GTX HAS PATENTED ANTI-SLUDGE TECHNOLOGY THAT PROVIDES SUPERIOR PROTECTION AGAINST SLUDGE BUILD-UP*.
Key Benefits
Castrol GTX exceeds demanding U.S. high shear and stay-in-grade requirements for viscosity breakdown protection.
Far exceeds the demanding U.S. requirements for viscosity breakdown in every grade!
Engineered to provide maximum protection against viscosity and thermal breakdown!
Anti-oxidants, detergents and dispersants provide unsurpassed protection against thermal breakdown.
Exceeds passenger car and gasoline light truck requirements for the protection of gasoline and turbocharged engines where API SM, SL, SJ or SH is recommended.
Formulated to exceed engine protection requirements of Ford ESE-M2C153-G and F, GM 6085M, Chrysler Corporation MS-6395H.
Key Benefits
Castrol GTX exceeds demanding U.S. high shear and stay-in-grade requirements for viscosity breakdown protection.
Far exceeds the demanding U.S. requirements for viscosity breakdown in every grade!
Engineered to provide maximum protection against viscosity and thermal breakdown!
Anti-oxidants, detergents and dispersants provide unsurpassed protection against thermal breakdown.
Exceeds passenger car and gasoline light truck requirements for the protection of gasoline and turbocharged engines where API SM, SL, SJ or SH is recommended.
Formulated to exceed engine protection requirements of Ford ESE-M2C153-G and F, GM 6085M, Chrysler Corporation MS-6395H.
In torture tests, Castrol SYNTEC 5W30 maintained maximum horsepower 29% longer than the leading conventional 5W30 oil
Key Benefits
No leading motor oil provide more horsepower (10W-30 as tested vs. leading competitive 10W-30S)
SYNTEC provides superior protection against deposits. Corrosive particles such as acid, soot and oxidized fuel fragments can cause costly damage to critical engine parts.
SYNTEC contains a Powerful Additive Package that neutralizes corrosive particles, preventing them from grouping together and forming sludge.
Neutralizes acids in your engine that can cause rust and corrosion on vital engine parts such as cylinders, bearings and hydraulic valve lifters.
SYNTEC meets the world's toughest gasoline engine protection requirements.
SYNTEC provides Stability & Endurance under extreme conditions (heat, load, speed) that can cause conventional oils to break down.
SYNTEC delivers the ultimate performance under high-temperature conditions: unsurpassed protection against volatility burn-off and viscosity increase.
SYNTEC can be used with confidence in every gasoline engine passenger car, new or old, regardless of oil previously used.
SYNTEC is fully compatible with all conventional and synthetic oils.
SYNTEC offers a level of protection that Outperforms All Leading Conventional Oils, passing severe industry torture tests.
Key Benefits
No leading motor oil provide more horsepower (10W-30 as tested vs. leading competitive 10W-30S)
SYNTEC provides superior protection against deposits. Corrosive particles such as acid, soot and oxidized fuel fragments can cause costly damage to critical engine parts.
SYNTEC contains a Powerful Additive Package that neutralizes corrosive particles, preventing them from grouping together and forming sludge.
Neutralizes acids in your engine that can cause rust and corrosion on vital engine parts such as cylinders, bearings and hydraulic valve lifters.
SYNTEC meets the world's toughest gasoline engine protection requirements.
SYNTEC provides Stability & Endurance under extreme conditions (heat, load, speed) that can cause conventional oils to break down.
SYNTEC delivers the ultimate performance under high-temperature conditions: unsurpassed protection against volatility burn-off and viscosity increase.
SYNTEC can be used with confidence in every gasoline engine passenger car, new or old, regardless of oil previously used.
SYNTEC is fully compatible with all conventional and synthetic oils.
SYNTEC offers a level of protection that Outperforms All Leading Conventional Oils, passing severe industry torture tests.
Last edited by jschira; Jan 30, 2008 at 09:37 AM.
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From: nebraska
Depends where you live. Here in nebraskaits -15 this morning. Your oil would be like molasses this morning that is if used conventional oil. Synthetic is a must. If you live in the southern states a reg oil would be just fine. Oil analysis is a must whatever oil you use. Even if you use the highest priced oil its the cheapest thing you an do to protect your vehicle. Looks like marketing works though. In Valvolines case it did.
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From: Mansfield, TX USA
Originally Posted by 150ford
Depends where you live. Here in nebraskaits -15 this morning. Your oil would be like molasses this morning that is if used conventional oil. Synthetic is a must.
Below 0*F many a morning (yes, I walked miles to school in the snow and rain). When I got old enough to drive, guess whose car sat outside on the street, mine or my parents'? I used the same oil that everybody was using at the time, 10w-30 or 10w40 (which would not even be rated SA, much less SM). Usually bought generic (I still remember Gold Circle having oil on sale, 10w-30 4 qts for $1 or 10w40 3 qts for $1, I usually bought the 10w-30 because it was cheaper).
Syn did not even become widely available until the 80s. I guess that it has only been getting cold lately.
So much for global warming.
Last edited by jschira; Jan 30, 2008 at 10:09 AM.
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Logistics Pro
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From: Mansfield, TX USA
Originally Posted by 150ford
Even if you use the highest priced oil its the cheapest thing you an do to protect your vehicle.
Wasting money is wasting money.
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Post Fiend
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From: nebraska
But motors off today have much tighter tolereances then the motors off yestaeryear. But really synthetics are great but like you said are expensive. Remeber the the first few moments an engine runs in cold weather is where the most wear occurs. Thats why I firmly belive in block heaters an oil pan heaters. For a little investment the rewards can be tremendous. Good thread though. You make some excellent points. The oils off today are really advanced compared to the oil off old.
Laughing Gas
Joined: Apr 2005
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From: West-Central New York
It's clear that advertising companies do an incredible job at making everyone happy even while making life a supposed nightmare of really inconsequential choices.
What the article is actually saying is that the proud citizens of this country have given up on changing their own oil. It also says that the advertising is convincing them to buy the best in the building in an attempt to have the very best, although it is clear that both types of oil are simply amazing beyond belief.
I use synthetic during the winter at 5k intervals and I use regular at 4k during the summer.
What the article is actually saying is that the proud citizens of this country have given up on changing their own oil. It also says that the advertising is convincing them to buy the best in the building in an attempt to have the very best, although it is clear that both types of oil are simply amazing beyond belief.
I use synthetic during the winter at 5k intervals and I use regular at 4k during the summer.
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From: Mansfield, TX USA
Originally Posted by 150ford
But motors off today have much tighter tolereances then the motors off yestaeryear. But really synthetics are great but like you said are expensive. Remeber the the first few moments an engine runs in cold weather is where the most wear occurs. Thats why I firmly belive in block heaters an oil pan heaters. For a little investment the rewards can be tremendous. Good thread though. You make some excellent points. The oils off today are really advanced compared to the oil off old.
But, agreeing with the earlier post, around here (Dallas area, they call 25*F "bitterly cold" . . . ha, ha, ha . . . 16 years in the area and I still laugh every time I hear it), the cold weather benefits of syn are of no value.
And I agree with your comment about heaters. Dino at say 30*F or syn at -15*F, which would you choose?
Last edited by jschira; Jan 30, 2008 at 10:55 AM.
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From: Mansfield, TX USA
Originally Posted by dcf4x4
I use synthetic during the winter at 5k intervals and I use regular at 4k during the summer.
My parents still live in OH. My mom (81 years old), still drives but never gets more than a few miles from her house (a really, really good thing, she was not much of a driver even when she was 40). She can run 3 errands and the heater is not even blowing warm before she gets back home. Sludge is a serious concern under those circumstances.
Cargo Master
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From: Lynnwood, WA
Originally Posted by jschira
I see this argument a lot. It assumes, without any factual basis, that "better" oil is "better" for your car.
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From: Mansfield, TX USA
People do a lot of things for a lot of different reasons.
The purpose of my posts was to be informative, not judgmental. If at the end of the day your decision is to use Brand X, or syn, or whatever, then that is what you should do.
But remember, companies spend $billions$ every year trying to convince you that you need something that you really don't need. So ignore the advertising.
The purpose of my posts was to be informative, not judgmental. If at the end of the day your decision is to use Brand X, or syn, or whatever, then that is what you should do.
But remember, companies spend $billions$ every year trying to convince you that you need something that you really don't need. So ignore the advertising.
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From: Trussville, Alabama
Originally Posted by 150ford
Depends where you live. Here in nebraskaits -15 this morning. Your oil would be like molasses this morning that is if used conventional oil. Synthetic is a must. If you live in the southern states a reg oil would be just fine. Oil analysis is a must whatever oil you use. Even if you use the highest priced oil its the cheapest thing you an do to protect your vehicle. Looks like marketing works though. In Valvolines case it did.
But maybe I am wrong.
Are there are lot of engines in Nebraska killed by conventional oil in winter, or does everybody run synthetic?
If everybody runs synthetic, what did they do before synthetic?
I ask not in a smart-alec way, but in a serious way.
I wonder about this whole "gotta' have synthetic oil" argument because I see very few cases where you TRULY gotta' have it.
And, the same argument could be said for the so-called "Premium" oils compared to the "regular" oils (That are outstanding or not up to task, depending on what you choose to believe as written by the oil company.)
Thanks!
Sorry - It seems I have just hijacked a thread.
Last edited by BrianA; Jan 30, 2008 at 09:54 PM.