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I think it is just random. I got one a year or so back and it was good for like 30 days or so and I wasn't ready to purchase so I didn't use it. I haven't seen another one so I guess I'm off the list.
I assume you are aware that anyone can join the Quarter Horse Association ( about $35.00 ? ) and receive a $500.00 discount after being a member two months ?
That $500 AQHA discount isn't compatible with some discounts (student, military), so check before you join if you're eligible for any of the other "private" ones.
My sales manager was standing over my shoulder when I answered that. He said that Ford looks at buying history, and ownership. I imagine the people that ford figures are repeat customers are the ones that get that discount.
I never got one until I actually brought my Explorer in for service at the dealer - something I had NEVER done before in my life. All of a sudden, 3 months later I had the coupon. Of course, I didn't need it then like I need it now.
I was told by my dealer that if you ever opted out on the junk mail list you might not get Ford purchase incentives. I used to get a magazine from Ford that had incentives in it but after I opted out I stopped getting it.