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20% off is never bad, but like kw said, more is better. I got almost 22% off msrp. but that was almost 2 years ago and the dealerships were really moving these things quickly and Ford was giving great rebates and incentives as well. check with a few other dealerships in the area and talk to them... you can even call and ask for their best price before buying. use the dealerships against eachother. then buy fromthe one with the best price. hope this helps a little.
05 f250 cc fx4 lariat
In the DFW area, dealer are advertising 12-13K off F-250 6.0 CC 4X4 Lariats. On a 50K truck you smack 'em for over 25%...These discounts do not include the Loyalty coupon for '03 / '04 6.0 owners.