The idea of concepts like this are to get feedback about charactoristics of the vehicle. Some of these charactoristics may seep into the normal future production trucks. This rampage will never see past convention centers walls.
I think it would sell well if the design was cleaned up alittle. The midgate idea is going to catch on just like the rear doors on the extended cab pickups did. If Ford offered the midgate on the new Sportrac it would have made the short bed much more usefull. Hopefully Dodge will do that on their version. Eitherway its much better looking than the new Dakota, of course thats not saying much.