The Edmunds 06' price list is out. Compared a comparably equipped F-150 Lariat (05' vs 06') The TMV on a $39K 05' Lariat is about $30,400. The TMV on the 06' is about $35K. Of course the 06' is more expensive due to the lack of any employee disc. plans. But I seriousely doubt that people will spend $5K MORE for virtually the same truck they could have bought in 05.' By the way, the new 20" tire setup is the same tire/rim size Cadillac is now oferring on its' 06' Escalade. Cadillacs price is around $2,200 for this setup, the F-150 price is about $900.