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My wife got an offer in the mail today. Test drive an 05 Mercury and they give you an American Express gift card worth $75. She dosen't even know why she was picked to get it? I've had similar offers to test drive a Miata but that was because I sent in for literature. I took the test drives at two different dealers and was up front about telling them I wasn't read to buy one. They had no problem with that... I got to drive a Miata and got free sunglasses...
Anyway, the point is it seems like a waste of money on their part to make these offers?
I got the same thing for signing up for info on the Mariner. I test drove it like 2 months before I got the thingie in the mail though, and already had the Tribute on order because the Mercury people were such 'holes when I went to see if they would price match. I wonder if they would sign off on it if I brought it in since I really did test drive it...
We only got a $50.00 offer to drive any Ford. I think it's a $50.00 Visa or Master Card. It came in small brochure with all of the new models listed. We are going next weekend to try out a new Freestyle.