Brand Loyalty Discount?
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Joined: Sep 2004
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Brand Loyalty Discount?
Greetings all,
I was recently in an accident which totalled my 99 Ranger. I am therefore in the market to buy a new or used vehicle. I would like to try to take advantage of the current rebates, low interest financing, and/or year-end cloesout specials and hopefully get a good deal on a new F-150.
My question is: Does Ford offer any sort of "brand loyalty" discount to previous owners of Ford vehicles? I had previously bought my Ranger used but can remember receiving mailers with enticing offers to upgrade to a new Ford over the past couple of years. If such a discount exists, can it be combined with the rebates that are currently being offered?
Any help or advice is appreciated. Thanks.
Brian
I was recently in an accident which totalled my 99 Ranger. I am therefore in the market to buy a new or used vehicle. I would like to try to take advantage of the current rebates, low interest financing, and/or year-end cloesout specials and hopefully get a good deal on a new F-150.
My question is: Does Ford offer any sort of "brand loyalty" discount to previous owners of Ford vehicles? I had previously bought my Ranger used but can remember receiving mailers with enticing offers to upgrade to a new Ford over the past couple of years. If such a discount exists, can it be combined with the rebates that are currently being offered?
Any help or advice is appreciated. Thanks.
Brian
Elder User
Joined: Mar 2004
Posts: 856
Likes: 0
From: Kansas City, Missouri
Letter today
I got a letter from Ford today and was going to start a new thread but it will answer your question:
"The One Sales Event"
2004 F150 Super Crew: Purchase $2,000 customer cash + $1,000 Ford Credit clearance cash when financed through Ford + $1,245 Tow & Go Package or 1.9% APR financing for up to 36 months. (Also have Red Carpet Lease)
2004 Ranger: Purchase Offer: $3,000 customer cash or 0.0% APR financing for up to 60 Months or a Red Carpet Lease with $3,000 cash back.
2004 Explorer: Purchase offer: $4,000 customer cash + $1,000 Ford Credit Clearance cash when financed through Ford Credit or 0.% APR financing for up to 60 months. Red Carpet Lease $3,000 cash back
2004 Freestar: $5,000 customer cash back + $1,000 Ford Credit clearance cash when financed through FMC or 0.0% APR financing for up to 60 months. Red Carpet Lease $5,000 cash back + $1,000 Ford Credit Clearance cash when financed through Ford Credit.
Its says for rest of incentives go to fordvehicles.com and ends on September 30th. There is small print but I won't bore you further. Jeff can probably give you more specifics Re: Retail Program #1482 or #2328, RCL #5162 and Ford Credit clearance cash #1490
"The One Sales Event"
2004 F150 Super Crew: Purchase $2,000 customer cash + $1,000 Ford Credit clearance cash when financed through Ford + $1,245 Tow & Go Package or 1.9% APR financing for up to 36 months. (Also have Red Carpet Lease)
2004 Ranger: Purchase Offer: $3,000 customer cash or 0.0% APR financing for up to 60 Months or a Red Carpet Lease with $3,000 cash back.
2004 Explorer: Purchase offer: $4,000 customer cash + $1,000 Ford Credit Clearance cash when financed through Ford Credit or 0.% APR financing for up to 60 months. Red Carpet Lease $3,000 cash back
2004 Freestar: $5,000 customer cash back + $1,000 Ford Credit clearance cash when financed through FMC or 0.0% APR financing for up to 60 months. Red Carpet Lease $5,000 cash back + $1,000 Ford Credit Clearance cash when financed through Ford Credit.
Its says for rest of incentives go to fordvehicles.com and ends on September 30th. There is small print but I won't bore you further. Jeff can probably give you more specifics Re: Retail Program #1482 or #2328, RCL #5162 and Ford Credit clearance cash #1490
Lead Driver
Joined: Apr 2002
Posts: 7,746
Likes: 7
From: Tampa Bay, FL USA
There was a "loyalty" rebate offered a couple years ago, but I haven't seen one since. Believe it or not, there is a rebate for people who have totaled their vehicle, but you have to be with certain insurance companies, and your agent/carrier has to get you a coupon. I believe Travelers is the insurance company sponsoring it, along with some of ther subsidiaries (TICO, Atlanta, etc...). But you have to get a coupon from your insurance company first BEFORE you bring this up with your dealer.
Senior User
Joined: Aug 2004
Posts: 223
Likes: 0
From: Breezewood (S.Central) PA
The only other "program" I've seen has to do if you have a loans with Ford Credit. I've received 2 letters in the past year with an offer that if I purchased a new vehicle I could receive 2 times my monthly payment towards the purchase in addition to any other offers. For me that would have been just over $900 if I had taken advantage of it.
Lead Driver
Joined: Feb 2003
Posts: 8,140
Likes: 4
From: Oak Harbor, OH
Mostly what I find are deal for people driving other makes. Seems they want to make new customers not keep the old ones... GM has a brand loyalty discount, and a new to GM discount, so they go both ways.
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Junior User
Joined: Aug 2004
Posts: 64
Likes: 0
From: Music City< USA
"The only other "program" I've seen has to do if you have a loans with Ford Credit. I've received 2 letters in the past year with an offer that if I purchased a new vehicle I could receive 2 times my monthly payment towards the purchase in addition to any other offers. For me that would have been just over $900 if I had taken advantage of it."
DOH! I used one of those buying my Lightning, and wondered why the discount number was "wierd". Now that you mention it, exactly double my previous payment.
DUH, I'm a math guy, I'm supposed to spot stuff like that!!!
DOH! I used one of those buying my Lightning, and wondered why the discount number was "wierd". Now that you mention it, exactly double my previous payment.
DUH, I'm a math guy, I'm supposed to spot stuff like that!!!
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