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Were it mine, I'd probably try some good scratch removing compound to try to buff them out first. Some could be just paint transfer. The missing paint could maybe be touched up via a correction pen. I'm no expert but that's what I'd try first. If not, any body shop could help.
The bumper will need repainted and the wheel well molding will probably get replaced. I know mine came color matched.
No idea on the price where you are but $1000-$1500 around here to do it right would be close. quite a bit less if you want to have it worked over and the paint feathered in. in that color I'd be afraid it would show doing it on the cheap.
I bought a "paint pen" from Ford with the OEM Rapid Red for $26. I'd try buffing some of that out and seeing what I could do with the paint pen until I could schedule shop time for a real repair.
buff it, wax it, touch up pen. then make a decision for paint/body work. it might look fine with the touch up pen.
I almost want to agree but if the truck is new he should try to get it fixed.
They will want to remove the bumper and flare and disassemble the bumper and spray both off the truck. I would also Xpel the front bumper after, extremely highly recommended on painted front bumpers. Probably $400-600 without xpel around here at an Indy.