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Nice find Tim...thanks for posting. As I remember...the Ranger got very spendy the last 6 or so years of it's existence. Check out the prices of previously loved ones.
Ford, when you make a big reveal to the public, have some built and ready to sell. This revealing a new product, then having to wait a year or more to buy is maddening to many people.
The first Mustang I walked around was 64, white hardtop, three speed Cobra 260 motor just put in small town dealer show room of one car. Back then 4th grade kids (me) were crossing guards and grade schools let kids walk home for lunch.
I think they have hit the right price point, next step is to have some available to sell like Brad says. It's a bad year for inventories and deliveries, I guess, but this kind of waiting game seems to be a strategic ove by manufacturers, and I don't get it.
Maybe they use the orders as Leveraging operating Capital / Financing leveraging for expansion of Electric Battery plants etc. Consider the sizes needed to produce all those batteries and you come up with square miles of plants.
Ford, when you make a big reveal to the public, have some built and ready to sell. This revealing a new product, then having to wait a year or more to buy is maddening to many people.
That's not how reveals have ever been done in my memory. There are quite a few owners out there already, which is an amazingly short time since introduction. Most Bronco buyers are still waiting for a vehicle announced several years ago.
The Ford dealer closest to me has a 4 door soft top Bronco displayed out front. You can’t buy it, they called in a mannequin.
They had one Maverick in stock. A front wheel drive 2.0 EB at $28k. They got 5 last week and that was the only one left. So, these didn’t roll out too slow considering the times we are in.