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What Kind of Customer Will Buy an All-Electric F-150?

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Old Apr 21, 2020 | 04:06 PM
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What Kind of Customer Will Buy an All-Electric F-150?

What Kind of Customer Will Buy an All-Electric F-150?
By Brett Foote

EV pickups have stirred up plenty of debate recently, so it's worth asking who might be interested in them.

 
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Old Apr 22, 2020 | 05:19 AM
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This is the mega-billion dollar question isn't it----WHO will buy such a vehicle? Once purchased will the user reviews prompt other potential buyers into action, either purchasing too or avoiding them?

As the article says Tesla has the EV market firmly in hand but whether Ford can/does develop an EV pickup that would effectively replace the traditionally powered towing/hauling trucks currently available remains to be seen.

I don't know and more than likely not too many others know as well.
 
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Old Apr 22, 2020 | 05:57 AM
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I'm more interested in how it'll be priced. If the "G" taxes the crap out of it to a higher level than the already bloated taxes on the new F-150's then they are clearly taxing you based on what you would have paid at the pump over xxx amount of time and miles.

Likewise, if Ford prices the option based on what a conventional F-150 would use in fuel say over five years or 100,000 miles, then they can keep it.

So, the kind of person who will buy this truck: The person who has more $$$ than sense or simply doesn't care about money and has to be the first to own it. The person who thinks green (which is good) but isn't concerned or aware of what he recycling costs on this truck will be.

I do hope that this is the tip of what's coming and I also hope that the buy in prices will eventually come down to make these alternative vehicles a more normal purchase.
 
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Old Apr 22, 2020 | 08:42 AM
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Originally Posted by tseekins
I'm more interested in how it'll be priced. If the "G" taxes the crap out of it to a higher level than the already bloated taxes on the new F-150's then they are clearly taxing you based on what you would have paid at the pump over xxx amount of time and miles.

Likewise, if Ford prices the option based on what a conventional F-150 would use in fuel say over five years or 100,000 miles, then they can keep it..
That's a good point and road maintenance would have to be replaced in some way if fuel taxes would be lost. Perhaps at the state level we'd see a bump of some degree in licensing fees but how much does remain a good question. Possibly tax an EV's electrical charging use when at a station that's owned/operated by a for profit vendor for profit? Not sure how to approach that issue at residence?

I'm sure Ford et al are approaching this via the F-Series platform hoping to use it's popularity. In a mini van or the newer Rangers an EV might make sense but for towing or heavy hauling the EV's have a decade or two catching the dino fueled versions.
 
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Old Apr 24, 2020 | 05:16 PM
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JMO but this type of vehicle might be attractive to the captive fleet crowd--delivery fleets, water and power departments, city or county work. Anything that has a limited service radius and that comes "home" daily. Especially city based stuff.
 
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Old Apr 25, 2020 | 04:39 AM
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Originally Posted by 85e150
JMO but this type of vehicle might be attractive to the captive fleet crowd--delivery fleets, water and power departments, city or county work. Anything that has a limited service radius and that comes "home" daily. Especially city based stuff.
Also true---such vehicles usually travel no more than 100 miles in any one day so range and access to charging stations wouldn't be too much of an issue.
 
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Old Apr 25, 2020 | 11:34 PM
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..........
 
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