TFL bought a 7.3!
Cargo Master
Joined: Feb 2004
Posts: 2,101
Likes: 60
From: N. Illinois
What a bunch of goons. Sometimes it irritates me how unknowledgeable they are, but because of their pockets, they are “experts”. Everyone is an Internet truck expert today. Can’t wait to see their review of the 7.3L.
Cargo Master
Joined: Feb 2004
Posts: 2,101
Likes: 60
From: N. Illinois
Kind of makes me wonder if the 7.3L is not all Ford had hoped or promised in the release. If early reviews help sales, why suppress them? If the could hurt sales, well... hold them back?
Tuned
Joined: Dec 2019
Posts: 452
Likes: 200
From: FLORIDA
I think the 7.3 is going to pull away some diesel truck sales for those that don’t need that much truck. Damage control & controlled rollout of a new engine. Smart.
Senior User
Joined: Jul 2016
Posts: 255
Likes: 4
Trending Topics
Banned
Joined: Dec 2018
Posts: 3,541
Likes: 458
Sometimes it gets a little hokey but they do some good real-world testing which I appreciate. (And obviously it's a party when Mr Truck shows up for a cameo appearance.)
FTE Stories
Ford Trucks for Ford Truck Enthusiasts
10 Ugly Ford Trucks That We Still Kinda Love
Joe Kucinski
10 Things Every Truck Owner NEEDS (2026 Edition)
Michael S. Palmer
Rezvani's Latest Post-Apocalyptic Monster Is a Ford F-150 Raptor Underneath
Verdad Gallardo
Top 10 Most Expensive Ford Trucks Ever Sold on Bring a Trailer
Joe Kucinski
2027 Ford Super Duty Buyer's Guide (Every Model, Engine, & Package)
Brett Foote
Top 10 Ford Truck Tragedies
Joe Kucinski
AEV FXL Super Duty - the Super Duty Raptor Ford Doesn't Make
Brett Foote
Lobo Vs Lobo: Proof the F-150 Lobo Should Be Even Lower!
Michael S. Palmer
Ford's 2001 Explorer Sportsman Concept Looks For a New Home
Verdad Gallardo
4wd Low
Joined: Mar 2011
Posts: 12
Likes: 0
From: NE Pennsylvania
I'm asking because I've been waiting for the 7.3L trucks to start showing up at dealers. No dice locally - so far.
Freshman User
Joined: Jun 2019
Posts: 36
Likes: 1
They are truly unwatchable. Any time I am curious about a product on their videos, I have to turn off the sound and quickly scan through the video. Painful. I really should just avoid clicking on their garbage.
Freshman User
Joined: Jun 2019
Posts: 36
Likes: 1
Can’t see how ford’s “embargo” would apply if someone purchased a product.
Senior User
Joined: Jul 2016
Posts: 255
Likes: 4
it doesn’t but they kind of got their hands tied by agreeing to accept review models in exchange for the embargo. If they give any review before then without approval, purchased vehicle or otherwise, it could ding their professional relationship with Ford and negatively affect access to future scoops.
I predict the embargo will be lifted before the 21st. They just need to have a conversation with Ford and say there’s no reason to wait anymore since any Joe can buy one and give their impressions. Once the holidays are over, the marketing execs should be back at work and make this call. If Ford says “no”, then I’d expect the review to be a bit more “honest” if you know what I mean.
I predict the embargo will be lifted before the 21st. They just need to have a conversation with Ford and say there’s no reason to wait anymore since any Joe can buy one and give their impressions. Once the holidays are over, the marketing execs should be back at work and make this call. If Ford says “no”, then I’d expect the review to be a bit more “honest” if you know what I mean.
Tuned
Joined: Jul 2019
Posts: 382
Likes: 79
I think Ford is smart for waiting it out. So many times specs first drives are released months before you can actually get your hands on one. Seems like they want people to be bombarded with all the new 7.3 talk and actually be able to go out and purchase one right away.. as to people getting their hands on one early, how many people can they possibly tell?
Senior User
Joined: Jul 2016
Posts: 255
Likes: 4
Considering there is almost no YouTube content out on the 7.3 impressions, whoever has access to one and the ability to throw together a good video could get tons of hits. For one thing, it would spread here very quickly for sure.