Initial demand looks good....
#16
Even the best estimates right now would suggest Ford is on track to sell fewer Rangers than Nissan is making Frontiers for 2019, putting them way behind Chevy and Toyota. Hardly a production level worth crowing about.
The Ranger has some strong qualities, but nothing to really wow people with. Being a nine year old design that is scheduled to be replaced in 2-3 years with something obviously better isn't going to help move them either.
The Ranger has some strong qualities, but nothing to really wow people with. Being a nine year old design that is scheduled to be replaced in 2-3 years with something obviously better isn't going to help move them either.
I am confused as to why anyone's expectations of the Ranger involve some kind of brand new "spaceship" design that will "wow" people. Pickup trucks are crude body-on-frame vehicles, and having been a van owner, will note that Ford's E-series van basically dates back to 1975. It's mostly gone but I think they're still doing chassis cabs on a platform that is OVER 40 YEARS OLD. And the old Ranger pickup went from 1983 to 2011, or 19 model years.
Posts on these Ford truck forums are fairly inconsistent. Some complain about new technology like EcoBoost engines and high tech/safety equipment and streamlined bodies. So they seem to want brand new boxy 1966 Broncos and solid axles on both ends, but complain because the Ranger is based partially on a (dated or proven depending on your POV) design that is 9 years old and still quite modern.
Would you like a carbon fiber unit body Ranger/Bronco that goes 200 mph over the Rubicon trail while pulling a 32' camper and gets 40 mpg? And looks like a 1966 Bronco and costs $20,000? With a V8 of course. I think we all would but...
A lot of complaints seem to be about price. Many complainers don't want (or can't afford) to pay the price for any new vehicle--so why would your input matter to Ford? Trucks are cash cows and have huge profit margins built in. If you are a used truck buyer, fine....buy used. There are great deals on "ugly duckling" trucks like the Nissan Titan...one of my approaches in the past was to buy vehicles that depreciated like rocks when they were a couple years old (assuming their value drop was not because they were junk).
If you are an actual new vehicle buyer, vote with your wallet and the market will sort itself out. The Ranger may or may not be a big success--I suspect it will do very well once prices settle down with incentives and discounts, assuming it proves to be tough and reliable. Find a Ford employee and get "friends and family" deals if you want a Ranger ASAP.
I doubt very much that the Ranger will be all new for the US in 2 years. Nissan redid the Frontier for world markets in 2014 (new model is D23) but they are still selling the 2004 (D40 model) truck in the US. The US Transit Connect was redone after 3 years, but the original was built in Turkey on old assembly lines, not new assembly lines like Ford is using in Wayne, MI.
George
#17
I don’t get all the complaining about how’s it’s an old truck. Ford is simply bringing the Ranger (yes the same one that’s been for sale pretty much everywhere but here for the last 9 years) back to the U.S. returning a player to the midsize market. It’s already out there that they’ll be rolling out the “real” new Ranger in a couple years. Considering that they are also bringing the Courier (even smaller and I’d guess cheaper truck) back as well I’d say they plan on covering all the truck bases so to speak. Only bad review I read is Motor Trends and even they couldn’t lie and had to say it’s great at gasp... doing work. I’ve only driven one briefly and was not disappointed. As for price it’s right in line with its competitors, sorry you’re not getting a discount because it’s a smaller truck.
#18
Motor Trend named the Chevy Vega, PT Cruiser, Chrysler Cirrus, Chevy Citation, and the Renault Alliance as Cars of the Year in the past....they have never much impressed me as a driver-oriented magazine. I suspect they give out awards and good reviews to companies that buy the most advertising....
MT lost all credibility when the Honda Ridgeline was MT truck of the year for 2006.
#19
A lot of complaints seem to be about price. Many complainers don't want (or can't afford) to pay the price for any new vehicle--so why would your input matter to Ford? Trucks are cash cows and have huge profit margins built in. If you are a used truck buyer, fine....buy used. There are great deals on "ugly duckling" trucks like the Nissan Titan...one of my approaches in the past was to buy vehicles that depreciated like rocks when they were a couple years old (assuming their value drop was not because they were junk).
On the other hand, the Korean manufacturers seem to be making money by selling new cars with lots of features, but priced below the competition. In other words, good values.
The issue seems to be that Ford cannot make any money unless the car/truck costs a bundle, so Ford sells the least amount of vehicle that it can for the most amount of money it can.
Good plan, if it works.
If you are an actual new vehicle buyer, vote with your wallet and the market will sort itself out.
GMC said that 60% of its pickup truck sales are the top line Denali trim. The number is similar for Lariat trims and above at Ford. If people want to pay stupid money for a truck, why should the OEMs disagree?
The new F250 diesel (I have owned 3 new F250s and 2 new Rams Cummins in the last 20 years) has gotten waaaaaay to expensive for me. And I only tow 11,000 lbs., so huge capabilities are not something that I am willing to pay for. That is why I went used this time (saved a friggin' bundle. Like long vacation in Fiji bundle).
#20
#21
Went to the local Ford dealer this afternoon. The very first Ranger that arrived within the last week sold this morning and was being detailed for it's new owner. Wanted to check 9ne out and test drive. There is one at a dealer 45 miles from me. More are in Transit but they take time to get up here.
was really looking forward to driving one, although won't be able to get a real idea of power for a few months with our ice/snow covered roads.
was really looking forward to driving one, although won't be able to get a real idea of power for a few months with our ice/snow covered roads.
#22
If Honda selling 30,500 Ridgelines in 2018 proves people want a car like ride in a truck, what does it say when the roughest riding truck and oldest Nissan Frontier sold 80,000? I don't mind the Ridgeline concept/idea, it is a nice vehicle for a lot of people. It needs to tow more and at least look like a truck a little more IMO for me to ever consider it. I agree MT is very biased and probably pays the top advertiser back in most articles.
#23
If Honda selling 30,500 Ridgelines in 2018 proves people want a car like ride in a truck, what does it say when the roughest riding truck and oldest Nissan Frontier sold 80,000? I don't mind the Ridgeline concept/idea, it is a nice vehicle for a lot of people. It needs to tow more and at least look like a truck a little more IMO for me to ever consider it. I agree MT is very biased and probably pays the top advertiser back in most articles.
There are people who want to own a pickup truck that drives like a car/SUV, and the Ridgeline is a great vehicle for them....remember the El Camino and Ranchero? (And Dodge Rampage, Subaru BRAT, etc?) They were crossover car/pickup trucks back in the day. I don't think they ever sold in large numbers, but they did work for a few people...I don't recall their towing capacity or payloads, but they certainly did not stand up to real trucks...
#24
A co-worker just bought a 2019 Ridgeline and I have to say that I'm no less than completely impressed with this vehicle. Honda put a ton of thought into this vehicle and smacked that one right out of the park. It's not heavy duty nor does it have to be. It does what it's designed to do. I prefer a bit more of an aggressive look than the Honda but I have to admit, I'd buy one, it'll pull a 5x8 trailer.
#25
#26
Although I personally refuse to buy a vehicle without a spare, the chances that I have to use one are extremely low. One time in the last 10 years I think... Tire pressure sensors make for advance warning for any flat that doesn't involve a gigantic slashed tire. Road service insurance doesn't cost that much.
I think the enclosed compartment under the bed of the Ridgeline is kind of weird. You can certainly put your cooler and sports gear under there, but if you use the pickup bed to carry a load, you have to empty it to get to the beer or sports gear. It seems to be designed to drive around empty, which is actually what most pickups seem to do.
#28
That said if I get one in my Excursion i'll have to unhook my high sub box and remove any cargo to get my spare out, but my F-150 the bed doesn't need to be touched.
I can say I only see a handful of Ridgelines on the road here (any generation) but would loose count within .25/mile if i was counting Rangers(old ones), s-10/colorados, frontiers..ect
#29
I think the point being made was a pickup (the Ridgeline claims to be) should have the ability to utilize its full size spare with the bed loaded. What if you have a pallet of (whatever) in there and no way to move it? Situation is typically different in a SUV/Car as they aren't designed to carry the types of loads pickup trucks are.
That said if I get one in my Excursion i'll have to unhook my high sub box and remove any cargo to get my spare out, but my F-150 the bed doesn't need to be touched.
I can say I only see a handful of Ridgelines on the road here (any generation) but would loose count within .25/mile if i was counting Rangers(old ones), s-10/colorados, frontiers..ect
That said if I get one in my Excursion i'll have to unhook my high sub box and remove any cargo to get my spare out, but my F-150 the bed doesn't need to be touched.
I can say I only see a handful of Ridgelines on the road here (any generation) but would loose count within .25/mile if i was counting Rangers(old ones), s-10/colorados, frontiers..ect
#30
This thread was started when I read that the Ranger plant was going into overtime to satisfy the demand. I have no doubt that the Ranger will outsell the Ridgeline, the Frontier, and very possibly the GM twins (although that remains to be seen). Thread tangents are not a huge problem for me, but worrying about flat tires is not something that most people *really* need to do.
If you have fears of getting a flat in any vehicle, spend $50 per year and buy yourself some road service insurance...then if you have a flat on the road, the nice man in the tow truck will either come and change it or flatbed your truck to a tire store where you can have the flat fixed or buy a new tire. The $50 is less than a full tank of gas for a big truck. For more insurance, carry a tire plugging kit and a small 12 volt compressor with you...or a can of fix-a-flat (although that will cost you the price of a tire pressure sensor if you need to use it).
I don't think anyone is under the impression that the Ridgeline is a tough work truck or heavy tow vehicle, but it will be competing with the Ranger in the recreational pickup truck market. Internet forums did not exist in the days of the Ranchero and El Camino, but I see the Ridgeline as filling that market niche.
If you have fears of getting a flat in any vehicle, spend $50 per year and buy yourself some road service insurance...then if you have a flat on the road, the nice man in the tow truck will either come and change it or flatbed your truck to a tire store where you can have the flat fixed or buy a new tire. The $50 is less than a full tank of gas for a big truck. For more insurance, carry a tire plugging kit and a small 12 volt compressor with you...or a can of fix-a-flat (although that will cost you the price of a tire pressure sensor if you need to use it).
I don't think anyone is under the impression that the Ridgeline is a tough work truck or heavy tow vehicle, but it will be competing with the Ranger in the recreational pickup truck market. Internet forums did not exist in the days of the Ranchero and El Camino, but I see the Ridgeline as filling that market niche.